Bart Visser

Leading Product Growth at SumUp

Berlin Metropolitan Area

About

Building impactful growth strategies for over 12 years. Define go-to-market strategy including goal setting, investment strategy, audience definition, visual brand and messaging strategy, content strategy, and technology stack. Effective media strategy: Develop and execute robust campaign plans that span across traditional and digital media channels to drive sustainable and profitable growth. Data and measurement: Empower teams by making their impact measurable and visible across the organization. Prioritize activities that drive efficiencies, growth and deliver on the business narrative. Team Builder: Hire, build, develop and lead cross-functional and collaborative growth teams that help the organization compete and win in existing and new business territories. Innovation driver: identify and act on unique opportunities that support business growth, experiment with delivery mechanisms, media and storytelling to build distinct competitive advantage.

Experience

  • SumUp (4 yrs 3 mos)
    • Head of Product Growth
      May 2025 - Present · 1 yr 2 mos

      Heading product growth at Sumup for the POS, KIOSK, Loyalty, Invoice & Accounting product lines, worldwide.

    • POS Lite EU GTM lead
      Apr 2024 - May 2025 · 1 yr 2 mos

      Leading the European Go-To-Market for the POS Lite product line at SumUp. Define and execute on the go-to-market strategy including goal setting, investment strategy, audience definition, visual brand and messaging strategy, content strategy, and technology stack.

    • Head of Global Marketing Investment and Impact
      Apr 2022 - Apr 2024 · 2 yrs 1 mo

      Leading in the development, implementation and assessment of SumUps' global Marketing investment strategy. Supporting in Strategic Partnerships, Campaign development, and Media strategy.

  • Co-Founder at Black.Bee Natural
    Jan 2021 - Present · 5 yrs 6 mos

    Black.Bee Natural sells organic african beauty products for body and hair, and mind.

  • Sr. Vertical (Industry) Lead at Compado GmbH
    May 2021 - Apr 2022 · 1 yr

    Sr. Vertical (Industry) Lead for Casual Dating (CD), Serious Dating (SD) and Dental Insurance verticals - Full responsibility of the P&L for 3 verticals; initiate growth initiatives and deploy business tactics across performance marketing, business development, product development and technology to achieve targets - Further develop organisational behaviour processes to enable teams and improve operational efficiency - Team development of direct (6 FTE) and indirect reports

  • Strategy & Innovation Director at Frontira
    Nov 2019 - May 2021 · 1 yr 7 mos

    Frontira is strategic design firm that designs, builds, and scales digital business propositions that drive new growth for our clients. Team lead of a multidisciplinary, decentralized team of 9 FTE. Engagement focus on (digital) marketing Strategy, value proposition design, and management consultancy.

  • Director Of Brand Marketing at Spark Networks
    Mar 2016 - Nov 2019 · 3 yrs 9 mos

    Responsible for all global Brand Marketing efforts for Spark Networks SE, one of the global leaders in online dating. Among its top brands are EliteSingles, Christian Mingle, Jdate, eDarling, JSwipe and Attractive World. Operating in over 29 countries, with headquarters in Berlin and offices in New York and Utah, Spark Networks employs over 250 people from over 30 nationalities.