Herzogenaurach, Bavaria, Germany
Florian Riedmüller is Professor of Marketing at the Ohm-University of Applied Sciences in Nuernberg . In his professional career to date, with positions in market research, with international sporting goods manufacturers and at various universities, he has closely followed the topics of sport and marketing at the interface between science and practice. In addition to his university work, he is also active in this area as a speaker, author and consultant.