New York, New York, United States
Lead organic, end-to-end media strategy across Instagram, developing timely and brand-aligned content that drives engagement and increases follower growth. Leverage data and performance insights to inform content direction, optimize campaigns, and guide future strategy based on audience behavior and platform trends. Oversee all aspects of social media for GWT Philadelphia, managing the full lifecycle of content—from ideation and creation to execution and performance analysis. Collaborate closely with internal social, creative, and marketing teams to align content with broader campaign objectives and ensure cohesive messaging across channels.
Perform user research, competitive analysis, and usability testing to design high-quality wireframe design prototypes in Figma. Conduct heuristic evaluation, A/B testing, and in-person interviews to design a digital photography application for a client. Manage design ideation sessions with cross-functional teams to define user requirements, create wireframes, and implement design concepts.
Create high-performing, SEO-optimized short-form content that reaches over 820K+ users monthly across platforms including Facebook, Instagram, Twitter, Discord, YouTube, and LinkedIn. Partner with top tourism boards, such as State of Washington Tourism, to highlight local destinations, culture, and experiences through engaging storytelling. Drive growth and engagement with data-backed social strategies, achieving results like 315% Instagram follower growth in just 2 months. Lead and manage content calendars, ensuring cross-platform alignment and consistent brand voice. Collaborated with over 120+ brands, including Sour Patch Kids, Magic Spoon, Jeep, Airbnb, and Westerly, to amplify campaigns and deliver measurable results.
Collaborate with the State of Washington Tourism Board to create engaging UGC highlighting local activities in the Greater Seattle area for Facebook, Instagram, and TikTok. Work closely with businesses to curate high-impact campaigns, ensuring seamless integration of state-specific messaging and creative visuals. Analyze performance metrics to optimize content in real-time, boosting engagement and reach while continuously refining strategies based on audience behavior and platform trends.