Kolkata, West Bengal, India
Experienced Founder with a demonstrated history of working in the apparel and fashion industry. Skilled in Search Engine Optimization (SEO), Microsoft Word, Tally ERP, Event Management, and Team Building. Strong entrepreneurship professional with a Bachelor of Science (BSc) focused in Economics, Mathematics, Marketing, Visual Arts from Duke University.
Uptownie is a digital native brand which believes in dressing the Indian woman for both her perfect and not-so-perfect moments. We design and manufacture in India as we understand the needs of the young Indian woman and care about knowing who we make our products for. We make fuss-free garments that have a wide appeal without compromising on style. - I founded the online private label in 2015. It today has a nationwide presence on online portals (Myntra, Jabong, Flipkart -Gold Seller, Amazon,Nykaa Fashion, Ajio) and on the company’s personal website. -I manage a team of ~70 members in departments ranging from production to marketing to analytics. - In house manufacturing in factory operational and supplying goods (jute, cotton goods and now garments) for exports since 40 years. - Established a nationwide presence with a focus on impeccable service and innovation. - Data-driven inventory planning enabled by unique algorithms. - Extremely flexible supply chain which allows us to react to demand patterns in a hyperdynamic fashion and implement just in time production successfully. - Bootstrapped till now and profitable from year 2 onwards. - Multiple bestsellers on the large platforms (Amazon, Flipkart) indicating top sellers in those categories. We focus on product quality and customer satisfaction as our primary goal and our products on the platforms have an average rating of ~4.2/5.
-Planned and executed the company’s social media marketing projects. -Analyzed relevant data to conclude success rates of such projects
-Designed and created the annual calendar for Fuqua School of Business. -Very detailed tasks – manage and track attendance to events, organize and store alumni data, etc. on excel.
Mathematics Peer Tutor.