South Delhi, Delhi, India
I'm currently the Senior Manager - Marketing Communications at Cyril Amarchand Mangaldas - a tier one Law Firm. I am also a qualified Advocate in India, with an integrated degree in Law and Business Administration (BBA LLB(H)) (2010-15) from Amity Law School, Noida. Having worked for almost 10 years now in the legal marketing profession, I have a sharp view on the marketing of the firm whilst taking the legal view into account. I work with senior management, partners and attorneys at all levels. I have successfully completed my “Advanced Programme In Strategy for Leaders” Course (APSL) from Indian Institute of Management, Lucknow (2021-22) and inducted as a part of IIM Executive Alumni network. Prior to Cyril Amarchand Mangaldas, I worked as a Senior Manager - Practice Management at Khaitan & Co; Senior Manager - Business Development & Knowledge Management at DSK Legal; Associate in Charge - Knowledge Resource at Karanjawala & Co. and as a Marketing Executive at LexisNexis India handling the Print & Online Marketing, Business Development, Market Research and Training & Leading a team of 65 law students from different Law Schools across India under the "LexisNexis Student Ambassador Program." I was the recipient of Bronze medal along-with consecutive 30% Merit Scholarships for four years at Amity University Noida. I was also the recipient of the citation "Best in Business Acumen & Awareness" and was awarded the "Shri Raian Karanjawala Trophy" for excellent all-rounder performance both in Academics and Corporate Activities. I also served as the Convener of Legal Entrepreneurship Club, Amity Law School, Noida. I have been also enlisted in the Forbes India Legal Powerlist as one of the Top Law Firm Management Professional (Below 10 years’ experience) for the years 2021, 2022 and 2023. I can be reached at [email protected].
Working with the Chief Practice Officer, to oversee the day-to-day operations of practice / sector groups within the law firm. Working closely with the partners within the practice / sector groups to develop and implement strategies that align with the Firm’s overall business goals.
Experience- 1. Working very closely with the Managing Partner and the Partners on the Marketing Strategies and Business Development of the different practice areas and the firm. 2. Brand Development 3. Publications/ Research 4. Firm Visibility over different platforms. 5. Strategic Consulting - Including Business Plan & Marketing Strategy Development.
Specialties: 1. Leadership 2. Print & Online Marketing 3. Business Development 4. Market Research 5. Competition Analysis 6. Developing Marketing Plans 7. Identifying and stitching together key business tie ups. Experience: 1. Training & Leading a team of 65 law students from different Law Schools across India under the "LexisNexis Student Ambassador Program." 2. Support the Marketing Campaign for LN & ULP and ultimately take responsibility for the promotional materials and activities with a full marketing mix across a range of campaigns and implement the complete marketing plan. 2. Design, collation, production and mailing of key catalogues entire year; 3. To write, produce and proofread promotional material; 4. Briefing/liaising with designers, printers and other external suppliers; 5. Implementation and ongoing development of regular newsletter updates/ Order forms or other internal and external communication. 6. Identifying and stitching together key business tie ups with Law Colleges and Law Firms all over India. 7. Exploring new business opportunities in various segments along with concerned branches. 8. Interacting with the clients on a regular basis & providing redressal to all their queries, complaints & handling all client relation.