Priscilla Yee

About

• Seasoned marketing professional with in-depth experience in marketing strategy, brand/product management, retail marketing and event management • More than a decade's experience in Asia across both regional and country roles • Proven track record in conceptualizing and spearheading innovative campaigns that build brand and maximize company profitability • Retail industry expert with strong analytical and project management skills that drive results and achieve business objectives

Experience

• Senior Marketing Manager at Cornerstone Management Group (Hong Kong) Limited
  Nov 2013 - Jul 2015 · 1 yr 9 mos

  Launched the Marketing Consultancy unit to expand the business offering. Clients include: GT Academy Holdings Limited (Hong Kong) • Developed and executed a marketing strategy for the first owned and operated store in the GROWHOUSE franchise • Implemented marketing activities and tactics including: advertising and communications, social and digital marketing, retail marketing, consumer events and visual merchandising The Hong Kong Rugby Sevens (Souvenirs) (2014 season and 2015 season) • Formulated and delivered a marketing strategy to drive product awareness and traffic to retail platforms MASE Art World (Jan 2015 - May 2015) • Created a PR and social media plan to launch the Summer Collection PlayerLayer • Helped research the launch strategy for China, in regards to sales and distribution

• Marketing Manager, Asia at Dr. Martens Airwair International Limited
  Jan 2011 - Dec 2012 · 2 yrs

  • Established the new regional Marketing function to align local markets with global branding, increase footfall and maximise sales • Enhanced country-specific marketing strategies and reviewed marketing budgets • Assisted in design and opening of new stores, opening activities and expansion into new markets

• Retail Marketing Manager, APAC at PUMA Asia Pacific Ltd
  Jun 2008 - Jan 2011 · 2 yrs 8 mos

  • Set up Retail Marketing division to maximise sales, drive traffic and enhance in-store experience • Created a regional Retail Marketing Event calendar while leading and driving cross-functional collaboration to produce corresponding launch packs • Guided local teams in their planning and execution of Retail Marketing strategies

• Assistant Marketing Manager at Turner Entertainment Networks Asia
  Dec 2005 - May 2008 · 2 yrs 6 mos

  • Developed and executed network stunts across Asia to maximise ratings, brand exposure and revenue including on-air, on-the-ground, print, radio and online activities

• Senior Marketing Executive at The Body Shop
  Dec 2002 - Nov 2005 · 3 yrs

  • Managed the Hair and Body categories, which represented over 35% of the total business • Researched, developed and launched a customer loyalty program