United States
I am the fifth of five girls. We traveled the world singing which involved matching dresses, puppet shows and a lot of road trips. Thirty four houses, three countries, five states, four high schools and a degree in Cultural Anthropology later, I've miraculously found my way into my most ideal place in the world - at the intersection of MARKETING, BUSINESS and MARKET RESEARCH. These early experiences made me curious about life, people, places, culture and the interconnectivity of it all. I'm totally intrigued by human behavior and our deep seated need to explain our often purely emotional decisions as logical. Asking the hard questions is interesting to me and it serves me well in as I seek to understand what makes people engage, why we buy what we buy and how we justify buying it. Whether a belief, a product or service, the human element must be understood for successful marketing. Whether as a mom, a community leader, podcast host or a boss, I'm compelled to inspire others to ask these hard questions, take risks and leave behind the status quo for the pursuit of the truth at the heart of each matter. P.S. Don't give me caffeine. I don't need it. P.P.S. People who know me know I give away a lot of free expertise. Check out our free resources page here: https://littlebirdmarketing.com/resources.
As the boss lady I get to use my funky blend of Cultural Anthropology, banking, market research and entrepreneurial experience to help other companies. I can see how some natural talent and my willingness to work hard brought me success. But at some point, I got stuck. What helped me get unstuck, and still helps me get unstuck, is my commitment to systems and processes. I talk to CEOs, Marketing Managers, and Sales Directors every day, and what they have in common is that, in some way, they are stuck. Businesses looking to scale need confidence for the short-term and long-term goals and that requires a lead generation system. That system must be strategic, organized, accountable and ultimately, repeatable. From this perspective we created our proprietary content marketing system called S.O.A.R., which is all of those things. After watching my creative studio burn to the ground in 2011, I was "stuck" in a way I could never have imagined. The heart it took to rebrand, regroup, and revive the dream is what I bring to each one of our clients today. I started my blog and shared my story. I became the inbound marketer of choice in several verticals. I focus on increasing sales, expanding digital reach, strategy for social media,and creating SEO and AEO content that converts. I've also taught over 200 professionals to become LinkedIn influencers. In the end, we built a comprehensive system that delivers sustainable lead generation. We start every engagement with straight talk about the brand promise and specific goals, add a lot of elbow grease and work diligently until we have created something truly remarkable for our clients who become a part of our "flock". Are you ready to experience your brand outside of the cage? When you want to know what inbound marketing is, how social media marketers develop lead generation marketing, we should be your next call.
Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
The Digital Transformation Success podcast is my platform for peer-to-peer conversations with other digital transformation experts. In this podcast, digital transformation refers to the purposeful integration of digital technology into all areas of a business. It goes beyond technological innovations in that it requires a fundamental mindset shift of how to operate internally and deliver maximum value to customers at scale. When done well, it results in a culture change to an environment where opportunities for digital technology are not missed, but are thoughtfully used to change established practices and processes for greater efficiency, flexibility and profitability. You'll hear from consultants, trainers, executives, innovators, and thought leaders. We'll avoid buzzwords, jargon and leave behind our egos to help you take that next step toward digital transformation success.
As my ideal job slipped from my hands due to a corporate acquisition I was faced with being the sole breadwinner in my home, holding my beautiful newborn and staring at a pink slip. I was able to start my own firm doing relatively the same job and began a very interesting and often precarious job of first-time entrepreneurship. Having a degree in Cultural Anthropology did help with the people side of things, my accounting experience was incredibly helpful in proper bank reconcilement, payroll and the like, but my knack for sales and my dire need for a paycheck is what spurred me on to success with Relay for Business. I worked my first 30 days for a $75 check. I'm often asked if I framed that check. Are people crazy? I had to cash it within minutes in order to buy groceries! This concept of owning a residual based business appealed to me greatly as that number began to grow exponentially. I was infected with the virus called PASSIVE INCOME long before it was cool. Also, in case you're wondering, there is no cure. At some point, I was constantly giving marketing advice to business owners alongside brokering their contract for credit card processing. That unpaid consulting led me to refer clients to a friend in the marketing business. I loved the idea of owning a marketing agency, but I sure wasn't going to open one and take the traditional approach where you start all over again to win the business and create budgets EVERY MONTH. I would bring what I learned about residual based income to the world of Mad Men.
What a privilege to partner with Euromonitor International — a global market research leader — to drive B2B pipeline growth and sales-marketing alignment across the North American market. Leading a focused 90-day engagement encompassing full marketing audit, account-based marketing (ABM) strategy, sales enablement, and demand generation — with Chicago as the proof-of-concept market for scalable U.S. expansion. Key focus areas: • Designing and executing a targeted ABM pilot across enterprise accounts • Optimizing the MarTech stack for better visibility, performance, and scale • Developing sales enablement tools that drive adoption and consistent execution • Building a measurement framework to tie every marketing dollar back to pipeline impact • Planning and executing an executive-level event to establish market presence
Serving as Fractional CMO for Scalafai, an early-stage AI-powered research operations platform transforming how market research firms execute quantitative studies. This role involves leading strategic marketing during the critical pre-seed/seed funding stage including: - Developing breakthrough positioning strategy to reframe AI as a replacement for offshore outsourcing rather than internal teams. - Creating a comprehensive go-to-market strategy to include an account-based marketing approach targeting 50 key research firms, sales enablement playbook addressing core objections, explainer video scripts, webinar strategy with multi-channel distribution, and guerrilla marketing tactics through industry communities. - Designing a messaging framework with competitive differentiation against new platforms, offshore vendors, and generic AI tools while establishing tone guidelines that position Scalafai as industry insiders who understand researcher workflows. This project lives at the intersection of market research operations and AI transformation—navigating a landscape where the target audience seeks efficiency gains while fearing operational disruption. Successfully built marketing foundation for category-creating technology in a complex, change-resistant B2B market.
Serving key stakeholders to integrate marketing communications strategy for the nation's largest early childhood development and education organization, serving nearly 700,000 children and families daily across all 50 states. I develop and execute comprehensive content marketing strategies that amplify Head Start's mission to ensure all children have a chance to succeed in school and in life. My work spans the full marketing ecosystem—from social media engagement and digital storytelling to professional development promotion and advocacy campaigns. Key Focus Areas Include: Strategic Content Development - Crafting compelling narratives that resonate with diverse stakeholders, including policymakers, educators, parents, and community leaders Social Media Excellence - Managing multi-platform presence (LinkedIn, Facebook, Instagram, X, YouTube) with platform-specific content strategies that drive engagement and action Audience Engagement - Building meaningful connections with Head Start's community through storytelling, alumni success stories, and impact-driven content Brand Positioning - Elevating Head Start's reputation as the gold standard in early childhood education and a launchpad for future leaders and strong communities My approach combines data-driven insights with authentic storytelling to showcase Head Start's proven model. This is important work showcasing a national network with local control that delivers lasting benefits for children, families, communities, and American taxpayers. I support passionate professionals working to advance early childhood education, support family engagement, and advocate for vulnerable children and families nationwide. How could that be better?