Denver, Colorado, United States
Successful and experienced healthcare/lifesciences sales and marketing executive. I am focused on bringing products that improve patient care to the widest possible audience, using innovative marketing techniques, consistently gathering user feedback, and engaging a broad range of stakeholders to win mind-share and market-share. Together with years of successful team building and leadership, I bring together my background in engineering, sales, and marketing to provide market ready solutions to critical challenges facing physicians and patients. I am constantly looking to expand my skills and expertise both from a technical as well as a leadership perspective. Specialties: - Product Management - Enterprise sales - Strategic planning - Product Launch - Reimbursement - Product Roadmapping - Sales support
• Founded Prince Commercial Strategies, LLC to support medtech start-ups in achieving commercial readiness. • Develop comprehensive launch plans, foundational materials, and sales tools tailored for each client. • Collaborated closely with founders, CEOs, and CCOs to expedite their path to market success.
Leading the global commercialization of the Xenios and Novalung ECMO system. - Responsible for global sales, marketing strategy and execution. - Member of the Xenios-AG Management Board - Develop multi-year sales forecasts in partnership with each countries leadership - Drive the production planning process in partnership with Manufacturing and Supply Chain to enable nimble response to shifting market needs - Expanding B2B component sales with growth of over 100% YoY 2023-2024 - Grew the US business 86% YOY Q1 2024-2025
Driving adoption of Home Hemodialysis and Peritoneal Dialysis, to improve Quality of Life for patients.
- Responsible for ensuring that messaging and tools are utilized effectively by the field team - Integrate field feedback into messaging, tools, and planning - Establish data analytics team - improving data visualization and insight development from clinical and commercial data - Lead Quota setting and Variable Compensation planning for field organization
- Established Product Management as crucial member of Product Core Teams - defining the functional role in the development and launch cycle - Lead launch planning for largest product launch in company history - Lead launch planning for product which returned the company to the surgical market - Integrated the downstream and upstream marketing teams
- Lead downstream and go-to-market marketing efforts for the company - Implemented digital marketing strategy developing online physician community via outbound marketing strategy, promotional activity, and ongoing content development - Lead sales training, establishing new hire curriculum and building commercial training team -Aligned global branding to establish uniformity while allowing regional customization
- Responsible for development and management of outward facing material for the company, including downstream marketing, public relations, customer service, and employee and customer clinical training. -Set strategy for messaging, brand positioning, and direct marketing to both potential and installed base customers - Lead team of marketing managers and marketing communications. - Manage marketing budget - Board member for non-profit, ORSIF, that Corindus supports - Regular interaction with investors and Board of Directors
- Lead team responsible for all downstream marketing, public relations, and clinical training for a fast growing medical robotics company. - Manage budget and headcount for marketing - Set strategy for brand positioning, messaging, and direct marketing to broad range of constituents including interventional cardiologists, hospital administrators, general cardiologists, and patients.
- Responsible for both the marketing team and the clinical training program for CorPath Robotic-assisted PCI system - Lead all downstream marketing activities including branding, sales support, and both customer and internal training
Activaided Orthotics makes products that improve patient's lives by eliminating back pain. The first product, the CoreTrain System is a pain relief tool that cues the body to maintain proper posture and engage core muscles to eliminate pain.