Upland, California, United States
Results-driven, accomplished sales professional with expertise in building strategic network ties and increasing sales revenues. Cultivates and maintains strong customer relationships. An initiator and strategic thinker with effective leadership, communication and solution selling skills resulting in a proven track record of integrity, professionalism, and dependability.
• Managed and grew the beer category in Key Accounts, including grocery, club, specialty, and Hispanic chains, across 12 states and 40 distributors. • Created annual strategy to increase total beer category and North American Breweries share through profitable beer marketing, revenue based solutions, pricing analysis, space and assortment, and customer marketing. • In 2012, increased monthly feature activity by 75% resulting in 85% increase in sales volume vs. previous year.
• Developed and managed 12 Hispanic/Multi-cultural grocery chains in the Pacific Region to execute strategic annual market plan for MillerCoors portfolio. Successfully grew volume over 675K cases in sales. • Exceeded distribution goal in 2008, 2009, and 2010, resulting in volume increases ranging from 10 – 20%. • Managed communication and execution with 14 wholesalers across Pacific Region to provide direction of chain plans, volume and distribution goals, retail execution, and marketing programs.
• Developed and managed 18 Hispanic /Multi-cultural grocery chains in California and Nevada. • In 2007, increased ad features by 20%, resulting in 25% volume increase vs. prior year. • Secured Category Captainship in 2 Hispanic chains resulting in 10% increased shelf space on Coors Light and distribution of additional Coors portfolio brands.