Ahmedabad, Gujarat, India
As a Manager- Retail Marketing at JK Tyre & Industries Ltd., I leverage my 10 years of experience and expertise in brand management, retail marketing, and international business to create and execute comprehensive marketing strategies for a 800+ exclusive dealer network in South Asia. I have a proven track record of increasing the business output of my unit by nearly double through streamlining processes, improving customer experience, and creating innovative branding solutions. I am passionate about delivering excellence and value to my company and customers, and I continuously seek new opportunities and challenges to grow and innovate in my field. I have a strong background in marketing communications and brand marketing, and I have successfully developed and implemented strategic alliances, social media marketing, and go-to-market plans for various products and services. I am also a proud alumnus of IIM Calcutta, where I completed an executive program in digital and social media marketing strategy, and Dancer under the banner of Yamini School of Dance, where I share my love and knowledge of Bharatnatyam.
•Retail Channel Management: Expanded the exclusive dealer network from 400 to 800 outlets, increasing the business unit's revenue contribution by over 60%, while managing a total network of 6,000+ dealers. •Retail Footprint Expansion: Identified white spaces, conducted market potential studies, and competitor analysis to drive network growth in India, Nepal, Bhutan, Dubai, and Egypt. •Market Penetration Strategy: Built strategic alliances with dealers, improving ROI and enhancing brand penetration across new and existing markets. •Digital Marketing Initiatives: Launched hyperlocal targeting through pin-code mapping and boosted new outlet visibility through Social Media, Google My Business (GMB), microsites, and website listings. •Experience Store Development: Designed and implemented flagship outlet concepts showcasing the full product portfolio, elevating customer engagement and brand experience. •Loyalty and Engagement Programs: Established dealer loyalty programs to enhance channel partner retention, improve engagement, and strengthen top-of-mind brand recall. •Event and Trade Show Management: Spearheaded over 30 large-scale events and tradeshows (stall sizes 100–600 sq.m) including Auto Expo, JK Motorsports events, and International Dealer Conferences, driving lead generation and brand visibility. •Vendor and Budget Management: Built a trusted vendor base, optimizing spend for branding, production, and event management activities while ensuring timely and quality execution. •Content Creation and Video Production: Directed end-to-end video projects — from scripting and storyboarding to on-ground shooting and editing — for testimonials, product marketing, instructional videos, and motorsports events. •ATL/BTL Activations: Managed high-impact campaigns including newspaper ads, billboards, RWA activations, and promoter-led engagements to increase brand awareness at the local level.
Currently acting as a teaching assistant to Dr. Yamini Krishnamurti (Padma Vibhushan) at her Dance School in New Delhi. Focusing on the both theory and the technical aspects of the dance form “Bharatnatyam “
•Marketing Strategy & Execution: Oversaw the development and execution of comprehensive marketing plans, including pricing strategies, media planning, sales collateral creation (sales decks, sell sheets), packaging development, and product distribution optimization. •Internal Communications and Employee Engagement: Led the creation of the company’s internal newsletter, managed leadership communication campaigns, and strategically updated intranet platforms with key company announcements, success stories, and industry insights, fostering transparent information flow and strengthening employee engagement. •Event & Trade Show Management: Spearheaded brand participation at international trade shows including Gulf Food Expo (Dubai) and Summer Fancy Food Fest (New York), enhancing brand visibility and driving lead generation in global markets. •ATL Advertising Campaigns: Led the development and execution of above-the-line (ATL) advertising initiatives, including newspaper ads, outdoor billboards, and radio campaigns, to strengthen brand presence and support sales objectives. •Consumer Segmentation and Targeting Strategy: Identified and segmented key customer groups such as retail buyers, hotels, restaurants, and corporate offices; designed differentiated marketing strategies based on consumption patterns. •New Product Development & Production: Led the development and production of new products, from concept ideation to market launch, ensuring alignment with customer needs and market trends. •Channel Development and Export Growth: Supported the setup and expansion of export channels across Dubai, the UK, Canada, and Southeast Asia, contributing to a more than 45% growth in international business volumes. •Brand Governance: Enforced brand guidelines across all touchpoints by developing brand toolkits and training internal teams on branding best practices, ensuring 100% brand consistency.
• Directed the Jaipur Literature Festival and other strategic partnerships. • Formulized Strategies and managed relationships with key vendors like PR, Digital and Design agencies. • Introduced projects & activities including book launches & blogger meets. • CSR initiation through social media. • Assisted in the creation of in-store merchandising leading to better brand recognition. • Developed training material for sales and business development. • Lead cross functional teams in various brand projects, including new product development, packaging changes and production modifications