Las Vegas, Nevada, United States
Led message development and comms on worker-centric AI agenda, securing coverage in the Washington Post, The Verge, Axios, Politico, and Punchbowl. Led comms on CEO/worker pay inequality, securing TV coverage on CNN and print coverage in the Guardian, Politico, and Fast Company. Secured earned media around worker health and safety, including coverage in the New York Times, the Washington Post, Politico, WIRED, and the Guardian. Staffed press events in Las Vegas, Bangor, ME, and Boston, securing local TV, radio, and print coverage.
Led earned media strategy for national tour calling for good energy jobs, cleaning up pollution, improving infrastructure and schools, and eradicating health disparities based on identity and where people live. Conducted rapid response around Hawaii wildfires, securing dozens of broadcast clips on national and local TV. Managed a Press Associate and led press team.
Executed strategic communications for unions and labor groups. Managed comms for victorious ballot campaign to expand the rights of gig workers, securing over 510 positive news clips in 5 months. For campaign social media accounts, grew Facebook followers by 101.7% and Twitter followers by 156% in 5 months. Media trained workers, union leaders, elected officials, and activists.
Conducted research, interviews, script writing, and social media distribution of story on a strike at Columbia University, which earned over 200k views. Drafted op-eds, press releases, articles, scripts, storyboards, and email campaigns.