United Kingdom
BA Economics & Business Management graduate at Durham University with cross-sector experience in data analysis, performance optimisation, and stakeholder strategy. I have delivered actionable insights and impact through internships at JustPark, Airbnb, and Gigin.AI, where I worked on data visualisation, SEO optimisation, campaign analysis, and dashboard automation. My dissertation, “The Economics of Luxury”, sharpened my expertise in econometrics, quantitative research, and consumer psychology, deepening my ability to derive insights from data to drive strategic business decisions. I am now seeking entry-level Analyst roles where I can leverage my skills in Excel, Tableau, Power BI, and econometric modelling to contribute to high-impact business challenges.
- Contributed to the development and execution of data-driven marketing strategies to boost brand visibility and user engagement - Conducted SEO analysis using SEMrush and Google Search Console to optimise site content and improve search rankings - Managed and scheduled content via Meta Business Suite, enhancing coordination across Facebook and Instagram platforms - Increased website and social media engagement by 37% through strategic content planning and performance tracking
-Designed a growth strategy that achieved 1M+ content views and increased student engagement by 25% within 1 year. -Built analytics dashboards and structured performance reviews to improve outreach effectiveness across departments.
- Built automated Excel dashboards (VLOOKUP/XLOOKUP, pivot tables), improving reporting efficiency by 40%. - Conducted competitor pricing analysis to optimise paid media strategy. - Led A/B testing & keyword optimisation for Google Ads, achieving +12% CTR and +15% ROI.
- Analysed CTR, conversion rates & response times (Salesforce, Excel), improving brand recognition by 17% and web traffic by 22%. - Partnered with regional teams to realign campaign strategy across 3 European markets. - Co-developed global campaign evaluation model integrating benchmarks & competitive mapping.
- Scaled brand to 14K+ followers with performance analysis, A/B testing & segmentation strategies. - Delivered 200+ paid brand campaigns with ROI tracking & KPI alignment. - Negotiated commercial contracts & developed market-entry strategies for food brands.