Edgewater, New Jersey, United States
I build product marketing functions that turn complex technology into market movements. Over 13 years, I've built GTM strategies from zero across AI, SaaS, and FinTech—transforming how companies position products, enable sales teams, and drive measurable revenue growth. THE IMPACT: → Built marketing function from scratch at AI startup (acquired by Peak Technologies), establishing GTM frameworks that became company-wide standards → $100M+ in measured revenue impact across AI analytics and payments infrastructure → 10X improvement in deal close rates through strategic positioning and sales enablement → Strategic partnerships with Intel, NVIDIA, Google, Lenovo driving enterprise adoption → Trained 130+ sales leaders across 3 regions on product positioning and competitive strategy At Peak Technologies (formerly Siena Analytics), I was founding PMM when we were transitioning from pilot customers to enterprise adoption. The challenge wasn't just launching products—it was defining what product marketing meant for an AI analytics platform competing against legacy supply chain tools. I built competitive intelligence frameworks, sales enablement playbooks, and messaging strategies that didn't just support launches—they became the template for how the company went to market. The result: $100M+ net new revenue, 18% ARR growth, and enterprise customers like Walmart and FedEx. At Innoviti, I drove payments infrastructure GTM during India's digital payments revolution. We weren't selling features—we were selling transformation. By positioning around total cost of payments (not just MDR), we secured 18 of India's top 20 retailers including Reliance, Tanishq, and Shoppers Stop. $12M ARR. MY APPROACH: Strategic Positioning Over Feature Marketing - I focus on category creation and phase-shift thinking, not incremental improvements Cross-Functional Leadership - Product marketing sits at the intersection of product, sales, marketing, and customer success. I align these teams around shared goals Data-Driven Storytelling - I combine quantitative analysis with compelling narratives that resonate with technical buyers and C-suite executives Building for Scale - From competitive battle cards to sales training programs to content strategies, I create frameworks that outlast any single campaign Industries: B2B SaaS, AI/ML, FinTech, Enterprise Software, Payments Roles: Senior Product Marketing Manager, Director of Product Marketing Let's connect if you're building something that requires translating complexity into market impact.
Took a deliberate career pause to deepen expertise in AI-native marketing by upskilling across the latest automation tools and GTM technologies while providing fractional PMM and marketing consulting to early-stage startups and venture-backed companies. Worked with companies including Gravitate AI and a portfolio of pre-Series A engineering-led ventures where founding teams needed go-to-market infrastructure but couldn't yet justify a full-time marketing hire. Core work delivered: - Designed and launched AI-powered marketing automation systems that included outbound email sequences, product landing pages, and sales enablement workflows for technical founders without dedicated marketing resources - Built end-to-end positioning frameworks: ICP definition, value proposition architecture, and competitive messaging for companies entering new market categories - Created product marketing foundations from scratch including website copy, feature messaging, customer-facing narratives aligned to early sales motion and investor storytelling - Developed marketing agent workflows using AI tooling to help lean product teams execute at speed and scale - Advised on GTM strategy across healthcare AI, construction tech, and developer tooling verticals Gravitate AI: Developed go-to-market strategy and positioning for an AI consulting firm serving healthcare, finance, and manufacturing sectors, including work adjacent to NIH-funded women's health initiatives.
Joined as founding Product Marketing Manager, building marketing function from scratch for AI-powered supply chain analytics platform. FUNCTION BUILDING & STRATEGIC LEADERSHIP: Built marketing function establishing GTM frameworks, competitive intelligence systems, and sales enablement programs that became company-wide standards Hired and mentored junior product marketers, creating repeatable playbooks for product launches GTM EXECUTION & REVENUE IMPACT: Drove $100M+ net new revenue and 18% ARR growth YoY by repositioning AI analytics from technical tool to business transformation solution Identified untapped enterprise segments leading to 40% increase in average contract values Reduced sales cycle length 20% through improved positioning PRODUCT POSITIONING & MESSAGING: Developed "AI for Operations" positioning framework tested across 15+ enterprise accounts Created differentiated messaging focused on business outcomes over features Led messaging strategy supporting successful acquisition by Peak Technologies STRATEGIC PARTNERSHIPS: Forged co-marketing partnerships with Intel, NVIDIA, Google, and Lenovo Positioned AI solutions to Fortune 500 accounts including Walmart and FedEx Ground Reduced partner time-to-market 20% through strategic enablement SALES ENABLEMENT & COMPETITIVE INTELLIGENCE: Created sales enablement function training 130+ sales leaders across 3 regions Improved deal close rates 10X through battle cards, pitch decks, and positioning assets Built competitive intelligence program with win-loss analysis CROSS-FUNCTIONAL LEADERSHIP & CONTENT STRATEGY: Established weekly product-sales-marketing syncs creating feedback loops that influenced roadmap Led content marketing producing collateral, white papers, case studies—driving 30% increase in adoption
Led integrated marketing campaigns for B2B and consumer brands, managing strategy and execution for Fortune 100 clients. CAMPAIGN STRATEGY & EXECUTION: Drove 13% sales growth for Michelin through integrated campaigns across TV, digital, and print Increased brand engagement 30% through data-driven creative optimization Launched Michelin products achieving 15% market penetration within 6 months CUSTOMER ACQUISITION & RETENTION: Developed product marketing strategies for national newspaper boosting subscriptions 11% Achieved 45% new customer acquisition with 20% improved retention through lifecycle marketing PERFORMANCE MARKETING & OPTIMIZATION: Managed digital campaigns increasing revenue 20% YoY through A/B testing and refined targeting Reduced cost-per-acquisition 15% while maintaining conversion quality Collaborated with 3 Forbes 100 companies on national campaigns, achieving 35% increase in CTR and reducing marketing spend 10%
Founded and scaled Fusilli Reasons from food truck to 2,400 sqft restaurant with 40% profit margins. ENTREPRENEURIAL LEADERSHIP: Built business from concept to profitable operation, managing P&L, operations, and growth strategy Increased average channel orders 35% MoM through marketing optimization Managed team of 12 across operations, marketing, and customer service MARKETING & BRAND BUILDING: Developed brand identity, positioning, and GTM strategy from scratch Created customer acquisition and retention programs driving repeat business Leveraged social media and digital marketing for local brand awareness This experience taught me to build and scale functions with limited resources, think like a business owner about ROI, understand customer psychology, and make data-driven decisions under pressure.
Led product marketing for uniPAYNext payments infrastructure during India's digital payments revolution, positioning payment technology enabling credit/debit cards, UPI, EMI, and eRupee acceptance. GTM STRATEGY & REVENUE IMPACT: Drove $12M ARR across 18 of India's top 20 retailers including Reliance, Tanishq, Shoppers Stop Increased transaction volumes 25% YoY by expanding payment acceptance capabilities Secured 40% YoY growth through strategic partner enablement PRODUCT POSITIONING & COMPETITIVE INTELLIGENCE: Created "total cost of payments" positioning differentiating beyond Merchant Discount Rate Reduced effective MDR 20% through value-based positioning vs. price competition Developed market segmentation strategy targeting progressive merchants Established competitive battle cards reducing deal friction in crowded payments market SALES & PARTNER ENABLEMENT: Built comprehensive GTM strategy including market validation, competitive analysis, and launch execution Developed partner enablement program with positioning materials, pitch decks, and technical documentation Created merchant engagement programs driving 35% increase in platform adoption Improved deal close rates 20% through systematic win-loss analysis and sales training Built merchant case studies supporting enterprise sales motion PRODUCT-MARKET FIT & OPTIMIZATION: Collaborated with product and engineering teams achieving 18% improvement in customer retention Optimized payment flows through split testing resulting in 35% higher adoption Conducted customer research informing product roadmap CONTENT STRATEGY & ANALYTICS: Produced technical guides, case studies, and merchant education content Managed full-funnel campaigns across digital platforms (Google, Facebook, LinkedIn) Established analytics dashboards tracking campaign performance