Mumbai, Maharashtra, India
Collaborating with the marketing manager, internal teams, clients and partners on marketing strategy. Helping identify marketing trends and key opportunities for innovation. Learning and working with various types of software for digital marketing. Working closely with sales and marketing department. Creating marketing materials such as white papers, case studies, and presentations.
Identifying International clients importing goods to India through various modes such as internet, industry and existing database. Understanding client's profile and business model of clients and scope of services to be provided. Scheduling and Coordination of meetings with clients and management. Answering to all queries and leads received by various marketing and promotional activities.
Develop and manage digital marketing campaigns. Oversee a social media strategy. Manage and maintain the organisation’s website(s) Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion. Continually work on the Search Engine Optimization of the website(s) Fix any errors or bugs in online content. Edit and post videos, podcasts and audio content to online sites. Arrange webinars and webcasts. Create online banner adverts and oversee pay per click (PPC) ad management. Write copy for email marketing campaigns.