New York, New York, United States
I am a marketing executive with a 15-year career that includes driving innovative campaigns and building / leading high performance teams for globally-recognized brands that include Target, Macy's, and Aeropostale. Prior to my current work in freelance consulting, I spent over seven years in marketing leadership roles with Iconix Brand Group where I executed campaigns and brand collaborations for Danskin, London Fog, Mossimo, Ocean Pacific, Material Girl, Sharper Image, and more. I offer both passion and expertise across integrated marketing, brand marketing, and partnerships, with deep experience leading strategy and execution for full funnel marketing efforts. I am skilled in defining strategy for digital and social media to build brand awareness, engagement, and drive revenue. In addition to my experience, I earned a degree in Business from Miami University. I also have conversational ability in Spanish. Areas of Expertise Brand Strategy – Digital Strategy – Integrated Marketing – Leadership – Retail Management - Social Media Planning – Brand Partnerships – Process Optimization – Project Management - Talent Negotiations – ECommerce – Content Strategy – Media Buying – Marketing Insights - Marketing Operations – Experiential Marketing – B2B and B2C Marketing
I most recently worked at Paramount leading consumer product retail marketing at Target, Kohl’s, and grocery (Kroger, Meijer). Franchise programs include Paw Patrol, JoJo Siwa, Teenage Mutant Ninja Turtles, Star Trek, Baby Shark, Blue’s Clues and You! as well as DE&I properties, That Girl LayLay and Santiago of the Seas. Prior clients: GMA Group (Ellen Tracy, Caribbean Joe) Fred David (Strongsize Men's Big & Tall Apparel) EcoFashion Corp (Portfolio of brands focused on sustainability: Farm to Home, Seed to Style, YesAnd)
Iconix International is a private brand management company and owner of a diversified portfolio of 30 global consumer brands across fashion, sports, and home goods. Its brands are available both online and in-store at Amazon, Target, Walmart, Kohl's, Macy's, Nordstrom and more. In 2018 I was promoted to an expanded portfolio that included high-potential growth brands in sportswear and activewear categories with $100M in licensing revenue, leading cross-functional teams from Digital, Social Media, PR, and Creative. I was responsible for owning agency relationships (Media Matters, Centro, Huge, Select, Luxe Collective Group, Air Paris) and IBG's marketing relationships with critical direct-to-retail partners (Amazon, Target, Walmart, Macy’s, Kohl’s, Foot Locker, Belk, TJX, Hudson’s Bay, Nordstrom). Highlights: • Identified white space opportunities for category expansion and partnered with business development on external brand pitches/creation of brand marketing materials, resulting in 35+ new licensee deals. • Secured talent, partnerships and exclusive distribution for all brand collaborations, including Danskin x Jenna Dewan and London Fog x Jeremy Scott. Campaign highlights: • Kohl’s - Collaborated with Kohl’s marketing to execute all integrated creative, budget and media allocation, resulting in +12% in online sales for Candie’s and Mudd. • Danskin #BEMOVED - Developed omni-channel #BeMoved campaign to reposition Danskin from activewear to a full health and wellness lifestyle brand.
I was promoted to expanded brand responsibilities for wholesale and direct to retail women's brands, working in close partnership with Iconix business development teams for category and revenue expansion. Highlights: • Candie’s - Pivoted brand’s consumer positioning through qualitative and quantitative research to leverage insights, build a new communication platform, develop an omni-campaign, and integrate a partnership with Sarah Hyland, resulting in +9% ecommerce sales first year. • Material Girl x Pia Mia - Partnered with multi-channel network StyleHaul on an original docu-series for Material Girl x Pia Mia that included cross-platform promotion and exclusive distribution at Macy’s. The promotion generated 1.5M+ views and 30M social impressions. • Restrategized media allocation and negotiated publisher direct buys at Refinery29, PopSugar, Hearst, Facebook and Snapchat, delivering more scale and efficiency while reducing ad spend by 15%.
As Marketing Director for Juniors', Young Contemporary, & Tech I managed large volume mass retail brand distribution and national omni-channel marketing campaigns for a portfolio of five direct to retail brands ($6B in retail sales). I was responsible for identifying and procuring campaign talent as well as developing key experiential and sponsorship opportunities for the portfolio to build awareness across multiple audience segments. Campaign highlights: • Teen Choice Awards x Candie’s at Kohl’s - Led omni channel campaigns resulting in 3.5B+ cumulative impressions across social, digital, PR and broadcast over three years. • Mudd Squad - Developed social-first Mudd marketing campaign targeting Gen Z consumers and built Instagram following to over 80K in first year. • Supermodels on a Rampage - Promoted Rampage’s Black Friday key item with omni campaign featuring Chrissy Teigen and Hannah Davis, resulting in over $8M in retail sales and +7% YOY. • Man Cave - Created 360 marketing campaign for Sharper Image featuring Betty White and Jenny McCarthy with ecommerce and broadcast integrations, yielding +22% site traffic and +9% ecom sales.