Delhi, India
I am a final year B.Tech student at NSUT, Delhi, majoring in Electronics and Communication Engineering. During my college journey, I have pursued my passion for content marketing and management consulting, working as a research intern at NITI Aayog and running two YouTube channels with a combined audience of 40k+ students. I am intrigued by entrepreneurship and how the startup world is evolving, and I thrive on constructing and resolving challenges. I am the founder of College Setu, a one-stop counselling platform that helps students get into the best colleges across India through our industry-leading tech-enabled tools and personalized counselling solutions. In less 4 months of inception, we achieved 30,000+ app downloads, 7-figures in revenue, and built an in-house preference list generator that saved thousands of hours for our users.
- Launched a new Astrology app in India — owned product, growth, and marketing, scaling revenue from 0 to ₹5 Lakhs/day within just 60 days of launch. - Scaled Astrotalk’s D2C segment from 0 to 1 crore/day in 13 months of launch, while improving overall conversion rates and doubling prepaid order percentage. - Managed performance marketing spends of 16 Crores+, closely monitoring the parameters like CPM, CTR, CPC, CPI, CVR, CAC, ROAS. - Planned and executed creative campaigns with ad spends of ₹ 2 Cr+ monthly while maintaining a positive ROAS
College Setu is a one-stop counselling platform that helps students get into the best colleges across India through our industry leading tech-enabled tools & personalized counselling solutions. -10,000+ App downloads in the initial 20 hours, achieved 7-figures in revenue within 7 days of launch. -Built an in-house preference list generator, potentially saving ~3000 hours of students, who used to prioritise and arrange these choices manually on government portals. -Currently working on two of our flagship tools- TrendX & Time Machine. -Have been overlooking the operations & product at College Setu (previously Konsa College) since its launch.
I started this channel with aim of providing reliable and authentic information to the student community empowering them in taking right career decisions. I run 2 YouTube channels with combined audience base of 40k+ students.
• Analyzed and examined the Pricing of Coal in India, focusing on the coal pricing framework, state-specific taxes, GST and other Royalties • Conducted data analysis highlighting the interplay of different taxes & transportation costs on the final coal price • Proposed policy recommendations to address the challenges, resulting in a potential 15% reduction in tariffs