Hyderabad, Telangana, India
Analytical and results-oriented Business Intelligence & Analytics professional with 10+ years of experience delivering structured, data-driven solutions across Banking, Financial Services, Healthcare, Retail and Travel. Deep expertise in Tableau, Power BI, Snowflake, SQL, Python, SAS and Airflow, with a strong record of ETL optimization, executive reporting and people analytics at global MNCs including Qualcomm, American Express and UnitedHealth Group. Worked across areas of: - Campaign Management, Campaign Evaluation & Targeting, Marketing ROI, Customer Insights, Custom Solutions, SQL, Tableau, Hive, Snowflake, Power BI, SAS, MS Excel, PowerPoint, Data Analytics, Customer Analytics, Market Level Performance, Performance Management, Performance Analytics, People Analytics. Given the more significant challenges, I always take it as an opportunity with a positive mindset and curiosity to learn. This attitude of going beyond expectations has helped me to gain & deliver on high stake responsibilities.
• Conduct comprehensive people analytics to understand workforce dynamics, engagement, retention, and other key HR metrics. • Collaborate with senior leaders to understand their needs and deliver tailored analytics solutions • Collaborate with HR to enhance data-driven approaches to talent acquisition, development, and retention • Present findings and recommendations to executive leadership in a clear and compelling manner. • Serve as a trusted advisor to HR and business leaders on performance and people analytics matters. • Continuously enhance data collection processes and systems to improve data quality and accessibility. • Stay current with industry trends and best practices in performance and people analytics, as well as data science. • Lead and manage performance and people analytics projects from inception to completion. • Ensure timely delivery of high-quality analytical outputs. • Coordinate with cross-functional teams to drive performance and people-related improvement initiatives.
• Developed healthcare metrics derived from raw company data to track improvements in organizational efficiency. • Researched and compiled tailored monthly analytics and reports for all senior management with Tableau. • Mapped current business and operational processes and recommended areas for improvement. • Evaluated trends to understand competitive environments and assess current strategies. • Optimized system and platform performance capabilities in most efficient, practical way possible via Airflow Models. • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings. • Assisting Project Management team with decision making, report generation.
• Campaign Management and Performance Analytics. • Performance Analytics (Consultant Performance on Monthly Dashboards) • Campaign Analytics (Pre & Post campaign Monthly Analysis). • Targeting customers based on their Travel and Lifestyle habits for initiation of campaign to help merchants understand various aspects of the brand. • Fixing targets to the Consultants to target the end customers by providing them the insights of customer’s nature of spending. • Translate business requirements into sustainable and efficient visualizations and reporting. • Analyzing and Monitoring results on the basis of different modeling and parameters with the help of EXCEL, SAS & Tableau • Assisting Project Management team with decision making, report generation and analysis • Design and develop new reporting processes to integrate data for 23 markets • Collection, compilation and report generation on business performance metrics, KPI’s and SLA compliances • Tracking new business prospects, liaising with relevant teams to capture new opportunities, drafting proposals for the same.
Provide data driven insights & recommendations to strategic business questions. Develop, document, implement & maintain BI reporting solutions for senior management & other internal stakeholders. Responsible for technical definition & consulting assistance to facilitate statistical data analysis, data integration & preparation of reports to support business specific deliverables. Improved existing SAS based ETL process & Tableau dashboards performance to have efficient reporting – achieved reduction in time spent on reporting by 20 hours per week for two employees. Migrated & improved existing employee performance scorecard onto Tableau enabling people managers to better coach & support team members whilst creating efficiency savings of 2 FTEs per month.
Analysis of Data to determine the probability of success of products in the market using SAS. Analysis of Strategic processes of Campaign Management with the help of raw data using SAS. Cleaning of data and conversion of raw data into standard data format using SAS and generating data and targeting customers on the basis of consumer buying behavior and does the evaluation analysis on the campaign and produce the results, reports using SAS platform. Using basic unix command to work on SAS and extracting and editing SAS codes.
In retail analytics process serving US retail giant with Campaign Management and Evaluation. Marketing campaign management, Coupon Redemption Analysis (conversion analysis), Campaign Analytics (Pre & Post campaign analysis). Targeting customers based on their shopping habits for initiation of campaign to help merchants understand various aspects of the brand with every category from growth, price points and customer dimension with help of SAS Enterprise Guide. Completed many unique custom insight Campaign Management projects for CPG clients utilizing SAS and analyze the shopping basket data of largest grocery chain in US market (Kroger). Preparing and managing tables, which include customer and campaign info with help of SQL to provide actionable recommendation. Working with Customer Analytics to traffic data requests from other campaign managers.
Capgemini India with its teams of industry and domain experts is committed to working in partnership with Indian business to address their unique challenges making them competitive global players in the 21st century From developing customized business strategies and technologies to helping clients deal with changing business and technology issues, Capgemini India offers contemporary solutions based on tools, methodologies and best practices developed over years of experience working with premiere companies all major industries