New Delhi, Delhi, India
I am a passionate designer + researcher with the urge to learn and explore more. While observing and analyzing the behaviours of people around me, I collaboratively work towards enhancing those experiences through creative and innovative design solutions. I pursued Ph.D. from IDC School of Design, IIT Bombay and gained my expertise in User Experience (UX) Research and Design, Augmented/Virtual Reality (AR/VR) Design, HCI, and Educational Technology. In the industry, I tend to use my expertise of working with cross-functional teams and identifying the potential experiences for users and business benefits of a product. To attain the same, I am dedicated towards communicating with the users, identifying their journey and pain points, and bringing out the seamless experience in the design. My design and research work can be viewed at https://pratitisarkar.github.io/ I have previously been invited as panelist at IIT Bombay and IIT Jodhpur. I have also delivered talks at the FEVAR lab at Arizona State University, and have conducted workshops at International conferences such as ISMAR 2020 and IndiaHCI 2020. I am open to conducting workshops or delivering talks related to UX/XR design and research.
I am part of both UX Design (Merchant side) and UX Research team, where my current work involve: UX Design: - Design the DIY flows for the onboarding process of merchants on Paytm for Business app - Design the flows for new initiatives for the merchants using Paytm for Business app UX Research team: - Conduct pan India user research to gather the pain points and potential opportunities for consumer app regarding acquisition, retention and exploration of new features (e.g. UPI Lite)
I worked with the team towards guiding the design requirements for digitalized user experiences of various verticals of Adani Group. Through primary and secondary research, design recommendations were provided for a few LoBs of Adani Airports, Adani Electricity, Adani Electric Vehicles, Adani International School, and Adani Wilmar.
- Integrated seamless experience in Industrial workflow through Smartwatch - Developed concepts and design to provide modern day experience to software architects