Mumbai, Maharashtra, India
- Pitched Snackible to health nutritionists and major businessmen, highlighting the brand’s value proposition and strengthening industry collaborations to expand market reach. Demonstrating strong communication and leadership skills - Conducted inclusive social media campaigns resulting in 10K+ increase in followers & engagement by creating 30+ posts. - Analyzed sales data and consumer trends to develop a strategic marketing roadmap, introducing SEO-optimized keywords, targeted email prompts, and content strategies to drive growth.
- Created 50+ social media posts related to new products and festivals; resulting in 100% increase in followers. - Undertook the rebranding exercise for “Funkeen”; worked on market analysis to identify new target demographic, designing updated packaging, and executing multi-channel promotional campaigns for 10 products. It helped drive growth in key rural markets by repositioning the brand, contributing to an increase in sales and consumer awareness within focus states. - Facilitated Bikaji’s partnership with an NGO focused on upcycling packaging waste into sellable products, strengthening the company’s CSR initiatives and promoting sustainability in the supply chain. 2000 kgs of raw packaging materials were donated to the NGO for this ongoing project
- Conducted in-depth analysis of 400+ financial workflows, including valuation models, risk assessments, & investment screening process, identifying inefficiencies in cash flow forecasting & reporting structures contributing to a successful IPO. - Led a team to streamline financial operations by automating data reconciliation, improving due diligence procedures, and standardizing valuation methodologies resulting in a 20% increase in efficiency and transparency.
- Contributed to solving an environmental problem by creating a new forest fire prevention product, "Forestry." - Presented in front of NYU professors and Harvard Students. Ranked 1st overall.