Bengaluru, Karnataka, India
I am a Category Management, Business Growth, and Digital Marketing professional with 12+ years of experience across Flipkart, Amazon, Paytm and Myntra. My experience spans category ownership, P&L management, marketplace growth, performance marketing, customer acquisition, and digital business scaling. Throughout my career, I have managed and scaled businesses exceeding ₹1200Cr+ GMV, driving growth through a combination of category strategy, revenue management, vendor partnerships, merchandising, pricing, and data-driven marketing initiatives. I have worked across multiple growth levers including Performance Marketing, Paid Media, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Customer Acquisition, Customer Retention, CRM, Lifecycle Marketing, Promotions, Marketplace Growth, and Conversion Rate Optimization (CRO). My approach combines commercial ownership with analytical rigor to deliver sustainable growth, profitability, and customer value. My expertise includes: • Category Management & Category Strategy • P&L Ownership & Business Management • Performance Marketing & Growth Marketing • Digital Marketing, SEO & SEM • CRM & Customer Lifecycle Management • Customer Acquisition & Retention • Marketplace & Seller Ecosystem Growth • Revenue Growth & Profitability Management • Vendor Management & Strategic Partnerships • Assortment Planning & Merchandising • Pricing, Promotions & Trade Marketing • Data Analytics, Experimentation & Conversion Optimization • Cross-Functional Leadership & Team Management Having worked at the intersection of business ownership and growth marketing, I bring a unique ability to drive both top-line growth and bottom-line profitability. I enjoy building scalable digital businesses, unlocking growth opportunities, and leading high-impact initiatives that improve customer experience, revenue, and market share I thrive in roles where the expectation is to think like an owner, act decisively, and create disproportionate impact.
Owned end-to-end P&L for emerging categories, managing a ₹200Cr+ monthly business across marketplace and private labels. Delivered 30%+ YoY GMV growth while improving contribution margins by 250–300 bps through pricing discipline, vendor negotiations, and mix optimisation Scaled assortment to 30,000+ live styles, improving selection depth while maintaining healthy inventory turns Reduced cancellations and RTOs by 15–20% via fit-led assortment corrections, size-curve optimisation, and vendor quality interventions Led flagship event strategy (Big Billion Days, End of Season Sales), driving 2–3x category run-rate during event windows with controlled promo burn Built and scaled a high-performing vendor ecosystem (national + regional brands), improving fill rates, on-time supply, and campaign participation Drove cross-functional execution with supply chain, planning, marketing, and tech teams to improve availability, conversion, and customer experience
Spearheaded key categories, accounting for 35% of Glowroad by Amazon business, driving an impressive 7x YoY growth in GMS (2023). Improved ICPC (Immediate competition price comparison) from 65% to 85%, encompassing 55% of glance view, by enhancing tracking and reporting mechanisms with a 3P vendor and BI team. Achieved 20% increase in P0 product selection for fashion category by implementing strategic sourcing initiatives, with a focus on prioritizing price buckets. Implemented the Seller Tiering Program that drove a noteworthy increase of 26% in sales for premier sellers while decreasing cancellations by an impressive margin of 11 bps, resulting in heightened business profitability. Optimized shipping waivers, reducing costs by 32% (from INR 66 to INR 45), contributing to ~INR 200 MM in profitability improvements.
1. Led cross-border sourcing initiatives in collaboration with teams in Shenzhen and Dubai to drive 20% YoY growth by establishing strategic brand partnerships. 2. Launched 50+ SKUs quarterly based on GCC and India demand patterns and managed category performance, vendor relations, and pricing strategies, resulting in a 20% sales increase and a 15% improvement in category profitability within six months.. 3. Managed P&L for the Electronics category in the Cross-border business segment, aligning with the AOP plan. 4. Achieved revenue targets by optimizing key performance metrics like Order Count and GMV. 5. Identified growth areas in under-penetrated categories, enhancing profitability and customer engagement.
• Collaborated with cross-functional teams to optimize category selection and pricing strategies for footwear, driving double-digit revenue growth. • Expanded vendor base and improved supply chain efficiencies at Myntra. • Monitored daily performance metrics, making agile decisions to maximize opportunities and improve sell-through rates.