Prashant Singh

Shopping Finance @Amazon (Gen AI/AGI/Alexa/Rufus) | Treasury & Global Liquidity | Fintech & Payments

United States

About

Finance leader with 10+ years of experience at the intersection of financial strategy, technology, and innovation. Currently serving as Strategic Finance Manager at Amazon, embedded within the Worldwide Stores organization, where I provide financial thought leadership across high-visibility Gen AI product lines including Rufus (Amazon's AI-powered shopping assistant), Search, and Community Moderation. I manage budgets spanning 2,000+ employees across three VP organizations, drive cost optimization for Gen AI infrastructure, and partner directly with senior leadership to shape how Amazon invests in next-generation AI-powered shopping experiences — evaluating trade-offs between automation, insourcing, and strategic hiring. Prior to Amazon, I spent nearly a decade at ICICI Bank as a treasury expert — managing forex desks, ALM frameworks, interest rate risk, global liquidity, and cross-border payments for 2,000+ clients. I led multi-million dollar hedging strategies, built cash pooling systems across 50+ corporate clients, and launched award-winning digital treasury products — generating $600M+ in revenue and consistent double-digit wallet share growth. I hold an MBA from USC Marshall, combining strategic, operational, and financial disciplines. Passionate about applying financial rigor to emerging technology — particularly Gen AI — to drive sustainable growth, operational excellence, and innovation at scale.

Experience

  • Strategic Finance Manager at Amazon
    Apr 2025 - Present · 1 yr 4 mos

    •Strategic Financial Planning: Own end-to-end strategic FP&A as process lead for 2,000+ employees across 3 VP orgs (Search, Rufus, Community Moderation); drove cross-org headcount planning, OPEX management, and scenario modeling; cut budget alignment cycle by ~30% and achieved 100% on-time annual operating plan submission •OPEX Forecasting & Variance Analysis: Lead OPEX forecasting and variance analysis as process owner for a $200M+ budget spanning in-house and third-party resources; built rolling forecast models for VP and senior finance leadership; reduced forecast variance by 18%, cut close commentary from 5 days to 2, and enabled proactive reallocation of $12M+ in savings •Headcount & Resource Allocation Modeling: Lead the workforce planning model adopted as the standard across all 3 VP orgs; third-party contract milestones to support resource allocation decisions, and drove forecast accuracy to within 3% of actuals •Senior Leadership Partnership & Business Reviews: Lead monthly business review process for Directors and VPs, owning cost scorecards, variance analysis, and build-vs-buy scenario modeling across automation, insourcing, and strategic hiring decisions; cutting budget revision rounds from 3 to 1 and saving 200+ hours of leadership time per planning cycle •Cost Optimization & GenAI Investment Support: Spearhead cost optimization initiative across Community Moderation vendor spends while leading financial strategy for GenAI product growth (Rufus); identified $8M in savings reallocated to fund 15+ new GenAI roles at zero incremental budget; drove 22% reduction in variable cost per unit via automation

  • Assistant Vice President International Community Banking at USC Credit Union
    Jul 2023 - Oct 2024 · 1 yr 4 mos

    •Market Research and Strategic Planning: Developed retail business strategies for USCCU's products, conducted market research, analyzed industry trends, and benchmarked competitors, improving customer satisfaction and business performance metrics by 15% •Business development: Managed complex financial models and processes to support forecasting for the launch of higher interest rates on checking and savings accounts, resulting in a 15% increase in wallet share •Product Launch & Cross-Functional Collaboration: Efficiently cross-collaborated strategic initiatives with design, IT, and legal teams to oversee end-to- end development of the industry's first education loan credit line for international students at USC

  • University of Southern California - Marshall School of Business (Los Angeles, California, United States)
    • AVP Marketing at Marshall Finance Association
      Sep 2022 - May 2024 · 1 yr 9 mos

      AVP of Marketing at USC Marshall Finance Association!

    • President Marshall Honor Committee
      Sep 2022 - May 2024 · 1 yr 9 mos

      Assistant Vice President Honor Committee at USC Marshall School of Business

  • ICICI Bank (On-site)
    • Senior Treasury Manager
      Apr 2020 - May 2022 · 2 yrs 2 mos

      •Forex Desk: Led a team overseeing daily cash management, liquidity forecasting, and risk mitigation for complex financial instruments for 2,000+ local and international clients. Generated $10M profit, $600M revenue, grew forex wallet share in the growing market, and acquired 60 new customers in FY21, generating over $2M in incremental income •B2B Sales & Account Management: Mitigated currency and liquidity risks for 50+ large clients (>$500M revenue) using forex hedging strategies (forwards, options, cross currency swaps). Reduced forex costs by 10-15% for 50+ clients •Global Cash Management: Collaborated with global cross-functional teams to design and implement a centralized cash pooling system for 50+ clients, optimizing multi-currency cash flow. Automated forecasting and streamlined cross-border payments using SQL and Python, reducing transaction costs by 10%, enhancing cash flow visibility by 15%, client satisfaction by 20% •Project Management: Led a cross-functional team at ICICI Bank to innovate and define product requirement to launch a mobile Forex rate booking app. Employed project management principles, including thorough stress testing and statistical modeling with R, to optimize treasury operations and digital payments. Resulted in a 20% wallet share increase and Product of the Year award

    • ALM(Asset Liability Management) Manager
      Apr 2017 - Mar 2020 · 3 yrs

      •Interest Rate Risk Management: Developed a comprehensive framework for interest rate risk management, including cash flow hedging and balance sheet hedging, utilizing Polypaths for scenario modeling. Recommended and executed a $4M interest rate swap hedge, successfully mitigating 50% of a potential $8M net interest income loss •ALM & Risk Oversight: Led ALM policy development, enhancing liquidity risk assessments (e.g., forecasting cash flows with 95% accuracy), stress testing (10+ economic downturns), and capital adequacy, improving risk-adjusted returns by 8% •Regulatory Reporting: Spearheaded to overhaul the bank's ALM reporting processes, ensuring timely and accurate submission of regulatory reports (Basel III, LCR, NSFR), saving $500K in penalties. Leveraged Tableau for senior management data review

    • Senior Treasury Analyst
      Apr 2015 - Mar 2017 · 2 yrs

      •Client Debt Optimization: Monitored debt markets daily, analyzing pricing for 50+ fixed income instruments. Secured optimal financing for 15 corporate clients, saving an average of 2.5% on new debt issuances in Q3 2016 •Financial Reporting: Implemented automation through Python to streamline month-end reconciliation of 15+ bank accounts, reducing processing time 40%. Created detailed financial reports for senior leadership to drive informed decision-making

  • Techincal consultant at Sony India Pvt LTD
    Sep 2011 - May 2012 · 9 mos

    Analyzed and improved CX scores through proactive observations, and remote investigations, resulting in decreasing resolution turnaround time by 30% Analyzed support tickets to deliver sales and service teams with adequate post-sales assurance to clients, reducing offsite complaint resolution turnaround time by 20%, maintaining all internal controls