Mississauga, Ontario, Canada
Highly motivated Creative Strategist & Experience Design Professional with an MBA from the UK, and 15+ years of international experience in delivering strategic advertising, digital marketing and user experience design solutions. A digital native and integrated design specialist, passionate about optimizing the digital user experience through UX/UI Design and Digital marketing communications from a 360° perspective. Impeccable expertise in managing multiple vendors and leading cross-functional teams for various projects and clients globally. A proven track record in market research and analysis, branding, advertising & marketing, user interface & user experience design & e-commerce. Broad industry knowledge (Banking & Insurance, Consumer Electronics Pharmaceuticals, Restaurant/ QSR, FMCG, Telecom, Entertainment, Fashion, Textile, and Apparel, Resources) with global teams (APAC, EMEA, North America). Creative Design Leadership skills with exceptional project management and time management skills. Over ten years of experience in helping companies traverse from concept to commercialization. Exceptional Leadership skills in building and managing teams, Mentorship & Training, Revenue Generation, and Creating Internal Initiatives. Work Permit: Canada PR | US H1B Visa
• Led creative strategy and hands-on design execution across digital, social, web, presentation, and campaign assets supporting global asset-management initiatives • Translated complex investment, market, and product insights into clear, compelling visual narratives for institutional, advisor, and retail audiences • Designed end-to-end content including thought-leadership materials, pitch decks, reports, infographics, email campaigns, and social media visuals • Partnered closely with marketing, product, investment, and compliance teams to ensure all creative outputs were accurate, compliant, and aligned with brand standards • Owned visual storytelling standards across typography, layout, color systems, and data visualization to maintain consistency and elevate brand perception • Developed scalable design systems and reusable templates to support global and regional marketing teams and improve production efficiency • Contributed to campaign ideation, content planning, and creative direction from concept through execution and optimization • Designed data-driven visuals and charts to support investment commentary, market outlooks, and portfolio insights • Managed multiple projects simultaneously, balancing timelines, stakeholder expectations, and creative quality in a fast-paced environment • Collaborated with external agencies and creative partners to deliver high-impact marketing and communications assets • Ensured all deliverables met brand, accessibility, and regulatory requirements across platforms and markets • Continuously applied evolving design trends, digital best practices, and financial-services standards to enhance creative effectiveness
Modules Covered: Experience Design, Strategic Marketing Communication, Digital Marketing
• Led creative intake and ideation sessions for Loblaw Advance, gathering requirements and workshopping solutions with peers and stakeholders. • Conducted competitive analysis and UX/UI Research to enhance the functionality and usability of internal tools and applications. • Conceptualized and developed innovative ad formats that resonate with our customers and the clients, marketing it to them. • Collaborated closely with the Loblaws Advance team, LOB stakeholders and the UX Research team to understand their needs and create high-impact ad experiences. • Audited the competitive landscape of media and advertising experiences to understand what's possible and most engaging for users. • Led brainstorming sessions and creative workshops to generate new ad format ideas. • Developed and pitched creative ad concepts that leverage the latest trends in digital advertising. • Created design concepts, presented to stakeholders, gathered feedback, iterated, and shipped best-in-class marketing solutions. • Supported the Advance sales teams in generating custom creative and content when required to equip them to grow accounts. • Created user-friendly and effective ad experiences, focusing on monetization strategies. • Designed and prototyped rich advertising experiences to ensure they are visually appealing and revenue-generating. • Worked with cross-functional teams to ensure the successful execution of ad formats and UX designs. • Worked closely and collaboratively with the Director of Digital Experience and Marketing Managers on Loblaw Advance to support design needs, comp analysis, design research, UX secondary research and ad-hoc requests. • Increased shopper ad engagement by offering immersive ad experiences through the expansion of existing native formats (e.g., Sponsored Products on PLP, MyShop, etc.) and development of new native ad formats (e.g., Sponsored Products Video).
Responsibilities include: User Research - lead research activities, such as user interviews, usability testing, and competitive analysis, to gather insights about user needs, behaviors, and preferences. Information Architecture - define the structure and organization of information within a platform or service, including navigation schemes, categorisation, and labeling systems. Visual design - lead the team create wireframes & high-fidelity prototypes to demonstrate best in class user experience including interaction flows and information design. Design system - maintain and evolve our design system to ensure a cohesive experience across our many platforms. Solution development - work collaboratively with developers to plan and support the development of new experiences. UX Performance tracking - work with our data team to develop business KPIs and measure UX performance.
Role: UX Functional lead for a multi-million full e2e transformational/ modernization program (NDA Project) that will transform BMO Wealth's core, advisor-facing, and client-facing experience from 2024. - Extended design expertise and discipline to understand users’ needs, creating new solutions and solving problems focused on how customers and employees engage with BMO Wealth products. - Collaborated with cross-functional teams to streamline communication and workflow processes related to design system, resulting in a 30% decrease in turnaround time for updates. - Led the creation of high-fidelity mock-ups for the Project portal redesign, leading to a 30% increase in conversion rates and a 25% decrease in customer complaints. - Led comprehensive user research, conducting over 30 usability testing sessions to gather insights and validate design decisions, resulting in a 20% increase in user satisfaction metrics. - Led and coordinated with product managers and developers to iterate on design solutions based on feedback, resulting in a 15% decrease in time-to-market for new features. - Implemented a scalable design system across multiple product lines, streamlining the design process and reducing inconsistencies by 30%, leading to increased brand recognition. - Engaged with external stakeholders to gather feedback on design initiatives, resulting in a 20% improvement in user satisfaction ratings. - Partnered with multiple stakeholders, including design partners and technology partners, to streamline the design operations process, resulting in a significant increase in project efficiency. - Led a comprehensive analysis of customer experience data alongside researchers and digital product owners, identifying key trends and insights that informed strategic decision-making for future releases.