Bengaluru, Karnataka, India
Most brands confuse content with posting. I've spent 6+ years helping high-growth brands figure out the difference at Meesho, Angel One, and before that in crypto, D2C, and advertising. → At Meesho, I helped build the content system that made it India's #1 most engaging brand on Instagram, in one of the most chaotic, competitive e-commerce markets in the country. → At Angel One, I scaled Fin One from 5M to 40M+ monthly views in under a year and took social share of voice from 19% to 42%, overtaking Groww and Zerodha → Before that, as a Creative Strategist at WLDD (one of India's early meme-marketing outfits), I learned the internet doesn't owe your brand, attention. What I actually do: → Content strategy that's tied to business outcomes, not just vanity metrics → Social media for brands that want to build something, not just stay active → AI workflows and systems for brands that want to move fast, experiment faster I also started an IG food page called Jugaad pe Swaad back in college, ran a YouTube channel, and helped organise my college's first TEDx event. Yup, I've been building audiences since before it was a career skill. If you're building a brand and need someone who can help you with strategy and get their hands dirty in execution, let's talk. 📩 [email protected]
▪️Transformed Meesho's social media presence, making it India's #1 most engaging brand on Instagram. ▪️Launched Meesho on Snapchat, exceeding engagement metrics and bringing in younger users who weren't shopping with us before. ▪️Championed quality perception campaign targeting first-time e-commerce shoppers that dramatically shifted brand sentiment and drove substantial organic growth. ▪️Led social surround and influencer marketing for Meesho's marquee festive sale campaigns, helping break App DAU records and Day 1 orders.
▪️ Launched the beta app and hit 5,000 sign-ups in 45 days. ▪️ Scaled Twitter from 0 to 10K followers, onboarded over 10k community members from across the globe.
▪️ Ideated coin listing campaigns to increase crypto trading revenue by 95% in March 2023. ▪️ Grew Twitter 90% in 3 months through zero-cost experiments.