South Delhi, Delhi, India
I am Pranav Gupta, a Brand and Growth Marketing professional with experience across brand management, influencer marketing, digital marketing, and B2B commercial and sales strategy. Currently, I drive brand growth for Emma in India, leading creator partnerships, celebrity collaborations, and culturally relevant storytelling across digital and offline channels. I execute 100 plus monthly creator activations across Instagram and YouTube, while building long term strategic partnerships that strengthen brand equity beyond one time campaigns. My core focus is scaling creator ecosystems and structuring impactful collaborations aligned with Emma’s positioning. I work closely with creative and performance marketing teams to ensure influencer content drives brand lift, engagement, and measurable business impact (ROI and ROAS), while integrating digital storytelling with offline retail initiatives for a consistent omnichannel presence. Previously, I worked on digital marketing and brand partnerships with boAt, Noise, and Mensa Brands. I also secured a PPO at Berger Paints India Ltd., where I led sales and marketing across 7 territories, managed cross functional teams, and exceeded sales targets, building strong expertise in market expansion, retail growth including DOCO and SIS formats, and channel strategy. I hold a PGDM in Marketing and Finance from IMI New Delhi, where I was part of the Alumni Relations Committee and worked on live brand projects and national case competitions, along with a B.Tech in Computer Science Engineering from GGSIPU. My strengths include influencer marketing strategy, creator ecosystem building, brand positioning, growth marketing, and data informed decision making. I aim to build and scale culturally relevant consumer brands and grow into marketing leadership roles driving both brand equity and sustainable business growth.
Driving brand growth for Emma India by executing creator partnerships, celebrity collaborations, and culturally relevant storytelling across digital and offline touchpoints. Conceptualizing and executing 100+ monthly creator-led activations across Instagram and YouTube, ensuring alignment with Emma’s positioning. Spearheading strategic long-term partnerships to build sustained brand equity beyond transactional campaigns. Supporting celebrity campaign ideation and amplification strategy to drive both brand lift and measurable growth impact. Collaborating closely with performance marketing to develop high-converting creatives for paid social (UGC-style ads, testimonial hooks, problem-solution storytelling). Contributing to Influencer Marketing and performance campaigns through creative direction, messaging frameworks, and data-backed optimization of ad narratives. Integrating online storytelling with offline retail marketing initiatives, ensuring consistent brand experience across stores, and digital platforms. Leveraging campaign analytics, attribution models, and brand lift insights to optimize budget allocation and strengthen ROI and ROAS.
Drove Regional Sales and Team Leadership: Spearheaded retail sales and marketing operations across 7 territories in the Dehradun region, leading a high performing team of 5 plus Sales Executives and 10 plus Demand Generators to consistently meet and exceed monthly and quarterly sales targets. Key Account Management and Revenue Growth: Managed strategic dealer accounts, ensuring sustained revenue growth through strong relationship building, targeted promotional strategies, and optimized stock planning. Channel Expansion and Market Penetration: Expanded the dealer and distributor network by over 20 percent, penetrating untapped micro markets and enhancing market share through tailored engagement with contractors and influencers across the secondary market. Retail Development and Project Coordination: Collaborated cross functionally to drive B2B project sales and oversaw the rollout and growth of DOCO and SIS retail formats, strengthening brand visibility and improving the in store experience.
Led strategic alumni engagement and stakeholder relationship management, connecting 8000+ alumni and 800+ students through curated networking, mentorship, and placement enablement programs, driving community value and loyalty. Executed flagship brand-building events—National Alumni Meet, Harbingers of Change, Corporate Confab—boosting alumni engagement by 35% YoY and strengthening institutional branding. Managed mock interviews for placements with 80+ industry leaders, enhancing career readiness, industry exposure, and student outcomes. Collaborated with a 30+ member cross-functional team, improving team leadership, coordination, and project execution. Conducted panel discussions and regional meets across Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Pune, Dubai, London and Singapore improving alumni retention via localized engagement. Developed omnichannel digital communication strategies (LinkedIn, WhatsApp, Mailchimp), increasing event sign-ups by 50% and boosting marketing outreach. Launched and scaled ARC’s first official Instagram page, achieving 500+ followers and 100K+ impressions in Year 1 through strategic content marketing and alumni storytelling. Built a centralized alumni CRM database, enabling segmented targeting and increasing meaningful engagement by 25%. Utilized tools like Canva, Google Suite, and Mailchimp to drive campaign design, CRM, and digital branding efficiency. Honed leadership, event planning, and negotiation skills by liaising with faculty, senior leadership, and vendors under strict deadlines.
Spearheaded a strategic retail sales and marketing project; Accelerated channel expansion by onboarding Competition Key Contractors (CKCs) and sourcing 60+ qualified B2B leads, exceeding acquisition targets by 80% and strengthening Berger’s presence in high-value markets. Executed a field sales and contractor onboarding strategy, directly engaging with 150+ contractors across dealer networks, referral chains, and site visits to build high-conversion relationships in competitive zones. Activated 30,000+ loyalty points through Berger’s Suvidha app, boosting scheme participation and deepening contractor engagement with digital reward mechanisms. Designed and co-developed a content marketing video to communicate the schemes, reinforcing Berger’s brand messaging and improving scheme comprehension across regional teams. Conceptualized a referral-based lead generation program for dealers and CKCs, introducing tiered incentives to increase contractor acquisition through peer-driven sales funnels. Led contractor engagement events and product presentations, effectively resolving objections and amplifying buy-in for Berger’s offerings—enhancing brand loyalty and repeat engagement. Recommended a communication transformation strategy by initiating WhatsApp groups between dealers and contractors, enabling real-time coordination and improving response rates by reducing turnaround time. Conducted structured B2B market research and surveys across internal and external stakeholders, extracting insights on brand preference, credit dependence, and scheme awareness to inform go-to-market refinements. Collaborated in onboarding new Sales Officers in Training, ensuring alignment on sales processes and driving cross-functional learning within the retail operations team. Delivered high-impact strategic recommendations on incentive structuring, dealer relationship management, and digital marketing campaigns, contributing to Berger’s future-ready GTM and sales enablement roadmap.
Selected among the Top 100 National B-School Stars for exceptional performance in a national-level live project. Received Letter of Recommendation for high-impact contributions and exceptional consistency during the 8-week project Conducted detailed market research and competitor analysis in the animal pharmaceutical industry, driving strategic branding decisions. Developed targeted social media strategies, SEO recommendations, and website enhancement plans, leading to a projected 30% boost in digital visibility. Designed and implemented brand guidelines to ensure consistent visual and verbal identity across all touchpoints. Managed data reporting and internal brand audits, aligning digital presence with market expectations and communication objectives.