India
With 3+ years of experience designing for Indian and global brands, I craft user-centered, insight-driven solutions across fintech, healthcare, smart devices, circular economy, automotive, and game design. My work bridges UX, strategy, and branding, drawing on behavioral science and storytelling to build meaningful digital and brand experiences. From product ecosystems to brand identities, I translate complex challenges into clear, scalable, and emotionally resonant outcomes.
Via Pineapple design - Sole designer of Add-On Pack, a subscription upsell feature projected to drive ₹2/order brokerage as immediate revenue. - Owned end-to-end design and cross-functional coordination across PM, directors, branding, and content teams on a daily basis.
-Brand identity and digital product design for three emerging brands across platforms (AudioArt, Canvas Beyond) -Website creation, product UI flows, and interface design from concept to launch
Led market and user research to shape GTM and circular resale strategies. Built service blueprints, journey maps, and pitch funnels using AI for smart outreach. Created strategic documents to align UX with business KPIs and validate assumptions via storytelling and insight mapping.
Audited telecom journeys and interviewed stakeholders to identify UX and service system gaps. Built service blueprints and roadmaps, translating research into strategic recommendations aligned with ROI goals and technical feasibility.
Led UX across research, stakeholder alignment, and prototyping for award-winning and NDA projects. Mentored junior designers and produced wireframes, interaction flows, and documentation. Facilitated iterative design sprints and cross-functional collaboration to ensure research-backed outcomes. (Noise, Decathlon-NDA)
Redesigned key flows through user interviews, journey mapping, and insight synthesis. Created IA diagrams, wireframes, and responsive prototypes. Collaborated with UI teams to ensure consistency and supported end-to-end UX execution across high-impact projects in fintech and lifestyle domains. (Royal Enfield, Al Ansari Exchange, Heathkart)
Worked on research, stylescapes, and early wireframes. Supported UI teams with visual mocks and design exploration. Engaged in sprint planning and feedback loops, proactively learning across project stages to improve design quality and process alignment. (Ziploan)