Fort Lauderdale, Florida, United States
Princess Pitts Pierre is an experienced Digital Marketer 📲 and PR pro 📝who has written for local, national, and international publications. She combines writing, blogging, and PR expertise to deliver impactful content and represent clients effectively. 💡 Top Skills: Public Relations strategies, Social Media Management, Advertising, Marketing, Content Writing, and Corporate communications.
• Develop and execute content strategies that resonate with a female-focused audience for a digital publication, LoveHerStuff.com. • Hire and supervise a team of up to 15 members, including freelancers, contributors, and subject matter experts, to write, edit, and publish engaging accurate content. Increased website traffic by 200% through strategic content creation, brand collaborations, and distribution. • Content management: Managing the content workflow, including requesting, creating, editing, publishing, and retiring content, ensuring the brand’s messaging is clear and engaging. • Content distribution: Oversee content distribution across social media, email, and other platforms while collaborating with design and development teams. • Analyze reports and trends to identify areas for improvement and provide feedback to team members to enhance performance.
• In-depth knowledge of Public Relations, social media marketing, branding, SEO, SEM, and organic pickup. • Research, write, and distribute press releases, field press requests, monitor press activity and maintain media lists for the Southeast Division of Marcus & Millichap. • Cultivate and maintain press relations, handle media inquiries, create feature stories, assist with industry award nominations, and strategize to increase brand exposure. • Track PR metrics via Cision (media hits, press appearances, etc.), maintain editorial/advertising calendars, deadlines, and generate buzz for large corporate and local community events. • Communicate outcomes and results of the company’s media relations initiatives to the company leadership. • Prepared press releases for multiple divisions for distribution to local, regional, and national media.
• Manage, plan, curate and post content for corporate social media platforms, increasing them from low 1K numbers to: Facebook (5.2K+), Twitter (2.9K), LinkedIn (21K+) and Instagram (4K+). Includes building brand exposure with TV spots on HGTV and DIYNETWORK and influencer programs. • Develop and maintain a content marketing, corporate communications and social calendar across all platforms. • Increased user Engagement, Click-rates and Followers on all platforms by 115%. • Create engaging email marketing campaigns, e-mail automation (for 60,000+subscribers) and internal communications. •Generate and analyze analytics for blog performance, email marketing KPI’s and other digital initiatives. • Responsible for executing and coordinating digital and print advertising schedule for 75+ national publications. • Monitor and stay up-to-date on emerging trends and industry data to provide the best marketing/digital strategies/next moves. • Mastery of digital marketing tools including Google Analytics, Hootsuite, SEO software (certified in SEO), Excel, PowerPoint, CRM, familiarity with content management systems (CMS), HTML, WordPress, MailChimp, MailerLite, Magnews, MS office, and Ad management software. • Strong written communication includes national and international press releases, case studies, industry articles and other Public Relations projects for MAPEI Americas.
Contributing writer for Tamarac Talk, part of Talk Media featuring news, views, and events for the residents of the City of Tamarac, North Lauderdale, and Lauderhill.
• Communication specialist for various brands, voicing and giving life to press kits, product launches, editorials, articles, bios, website content and announcements. • Proven successful media placements, public relations campaigns and strategies. • Created a variety of marketing collateral for targeted audiences in niche markets. • Managed press release communications SMB (Skin Mind Body) Essentials, a beauty brand specializing in organic and sustainable products for whole body wellness (Lotus Moon®, Plain Jane Beauty®, DetoxRx® and SON®).