Paris, Île-de-France, France
As President and CEO of Voted Product of the Year Worldwide since 2016, I have led the transformation of a globally recognized consumer-voted innovation platform active in over 40 countries. Under my leadership, the organization has strengthened its role as a trusted arbiter of product innovation, leveraging marketing and communication expertise to help consumers make informed choices while supporting manufacturers in amplifying their commitment to quality and creativity. In parallel, I am the Founder and CEO of treetz, a technology-driven venture that connects brands and consumers through retail data intelligence. At treetz, I focus on developing cutting-edge communication strategies that unlock shopper insights and enable data-powered marketing performance, with a strong emphasis on measurable impact and scalability. My entrepreneurial career began in 1985 in the advertising industry and has since been defined by international expansion, brand advisory, and new business development across borders. With an unwavering focus on innovation, collaboration, and growth, I have built and led ventures with a global mindset—continuously creating value in a rapidly evolving consumer landscape.
Product of the Year is the world’s largest consumer-voted award for product innovation. Established in France in 1987, Product of the Year currently operates in over 40 countries around the world with the same purpose: Guide consumers to the best products in their market and reward manufacturers for quality and innovation. WW presence: Australia • Austria • Bahrain • Belgium • Brazil • Bulgaria • Canada • Chile • China • Colombia • Croatia • France • Germany • Greece • Hungary • India • Ireland • Israël • Italy • Kuwait • Lebanon • Malaysia • Mexico • Morocco • New Zealand • Oman • Panama • Poland • Portugal • Qatar • Romania • Russia • Saudi Arabia • Serbia • Slovenia • South Africa • Spain • Switzerland • The Netherlands • Tunisia • Turkey • United Arab Emirates • United Kingdom • United States of America VOTED PRODUCT OF THE YEAR WORLDWIDE [email protected] - www.poyworldwide.com PARIS: 37 Rue de Bellefond - 75009 Paris Cell phone: + 33 6 326 47 352 BRUSSELS: 455 box 7 Mechelsesteenweg - 1950 Kraainem Cell phone: +32 475 26 56 97
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« WE CREATE RELATIONSHIPS AND ENTERTAIN THEM » Whether you do an ad, an app, a commercial, a direct mail, an email, a website, sell, rent or influence… in today’s world you need to use every single connection (digital or physical) with your brand to create a meaningful relationship with the consumers. Additionally from first sight up to an endlessly lasting relationship, entertain these relationships. To do this, the magic of our business lies in the fact that we constantly need to balance our judgement between rational and emotional facts. We have to find the right balance, be well informed and surrounded by experts because wee need to evaluate the right ratio between technology and human insight in everything we do. Branding & Data is a reflection of this challenge. Mixing Branding & Data experts is a strong guarantee that human insights are based on true facts, that creativity is based on data proven insights and that the results of the newly established relationship are transformed into ROI based actions. These actions will entertain an on-going exchange between your brand and consumers. In other words, communication that is made for the human brains, as balanced and sophisticated as this marvelous tool is! Meaningful, targeted, entertaining and ROI based communication.
Branding & Data Communication Agency « WE CREATE RELATIONSHIPS AND ENTERTAIN THEM » Whether you do an ad, an app, a commercial, a direct mail, an email, a website, sell, rent or influence… in today’s world you need to use every single connection (digital or physical) with your brand to create a meaningful relationship with the consumers. Additionally from first sight up to an endlessly lasting relationship, entertain these relationships. To do this, the magic of our business lies in the fact that we constantly need to balance our judgement between rational and emotional facts. We have to find the right balance, be well informed and surrounded by experts because wee need to evaluate the right ratio between technology and human insight in everything we do. Branding & Data is a reflection of this challenge. Mixing Branding & Data experts is a strong guarantee that human insights are based on true facts, that creativity is based on data proven insights and that the results of the newly established relationship are transformed into ROI based actions. These actions will entertain an on-going exchange between your brand and consumers. In other words, communication that is made for the human brains, as balanced and sophisticated as this marvellous tool is! Meaningful, targeted, entertaining and ROI based communication.