Holmfirth, England, United Kingdom
Fifteen years in B2B SaaS sales, most of them at Purple, a customer experience and analytics platform for physical venues including retail, hospitality, transport, public sector and cultural institutions. I joined Purple as an Enterprise AE in 2016 and spent eight years there, eventually leading EMEA and APAC sales. We grew the region from £2.9M to £5.3M ARR over five years, including through COVID. Notable deals along the way included Whitbread, BT, Merlin Entertainments, Heineken and L'Oreal. Coached and developed several team members into senior roles. Currently Director of Business Development at Thomas International, where I opened the company's Manchester office and am scaling a new business development team responsible for the UK pipeline. Outside of the day job, I've spent the past 6-months building Rythmo (rythmo.ai), an AI-native sales intelligence platform, built end-to-end in code. It's given me a practical understanding of where AI is genuinely changing commercial motions. Mostly interested in complex B2B sales, the kind where deals are won on navigation and judgement rather than volume.
Leading the UK business development function at Thomas International. Opened and run the company's Manchester office, scaling a team responsible for UK inbound qualification and SMB new business.
Transitioned to a quota carrier focused on Tier 1 acquisition Secured a £300K enterprise deal during a quota-free period Played a strategic role in aligning enterprise channel partners with the 2025 commercial strategy
Transitioned to a VP role Exclusively focussed on new business with 3 direct reports Achieved 223% performance against quota, closing over £1M ARR in 6 months Closed record TCV deal with Whitbread
Promoted from Head of Pod to VP, with the addition of the APAC region to my commercial responsibility 13% growth with 88% GRR and 104% NRR Built and executed a strategy to re-engage dormant partners in the APAC region, resulting in over £200K ARR growth against a maintain target of 0%.