Corona, California, United States
With over 15 years of experience in marketing and brand management, I am a seasoned professional who can lead and execute effective marketing strategies across various channels and platforms. I have a proven track record of increasing brand visibility, driving sales, and developing long-term product achievements. I have worked with multiple clients, spanning Fortune 500 companies across diverse industries. My core competencies include marketing management, brand development, field marketing, stakeholder relationships, vendor and account management, communications, traditional and digital marketing, social media, business development, experiential events activation and team leadership development. I am skilled in using various tools and software, such as Microsoft Office, Word Press, Shopify, Salesforce, Smartsheet, and other CRM platforms to build campaigns including Active Campaign, Klaviyo, Pardot, MailChimp. Experienced with managing social media, google ads, SEO, and analyzing data with tools such as PowerBI while building design through Canva and a form of Adobe Spark. Other platforms used: Workfront, Asana, Webex, Yext, Yammer, Slack, and other common communication channels. 𝐂𝐚𝐫𝐞𝐞𝐫 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬 • Increased potential customer prospects on CRM platform by 100k at tech start-up, doubled click-thru open rates on email campaigns, increasing revenue by 40%. • Increased brand awareness for over 500 products, including 100 plus beverage brands. • Contributed to launching products in multiple industries including power tools, telecommunications, higher education healthcare. • Exceeded client expectations at numerous events by partnering with radio, sporting, and media agencies, generating over 85% in profits from sponsorships. • Managed retail national accounts working with sales to increase revenue in home improvement, telecommunications, food & beverage, and beer, wine & spirits industries. • Tripled car rentals and purchases in automotive industry by creating effective marketing plans and direct marketing at live events. Passionate about creating innovative and engaging marketing campaigns, I connect audiences and deliver results. I am currently looking for new opportunities to leverage my expertise and contribute to the growth and success of a dynamic organization.
• Spearheaded product promotions across on/off-premise accounts for wine, spirits, and food brands, with a consistent focus on increasing trial-to-sale conversion rates and boosting shelf movement. • Managed relationships and activations with Total Wines, grocery store chains, Costco club channels, liquor stores, casinos, hotels, restaurants, event venues. • Maintained a regular sell-through rate of 65–100% at tastings and promotional events, contributing to regional sales growth. • Participated in key trade and consumer events including Costco Roadshows, Natural Products Expo West, NACS, OC Fall Trade Tasting, iHeart Radio events, and regional food festivals. Brand Portfolio Highlights: • Wines: Yellowtail (Pinot & Pilates Program), The Wine Group (Imagery, 13°C Sauvignon Blanc), Josh Cellars, Korbel, Mumm Sparkling, XXIV Karat Champagne, O’Neill Vintners & Distillers, Lillet Blanc and Rose (Emily in Paris Campaign) • Spirits: Solento Tequila, Pernod Ricard brands, Jack Daniel’s, Tito’s, Patron, Bacardi, Deep Eddy Vodka, Copali Rum, Mijenta Tequila • Seltzers & RTDs: Juneshine, Caza Azul Tequila Seltzer, Sunny-D Vodka Seltzer, Soula and Soke, Soon Hari, Nectar • Beers & Ciders: Innis & Gunn, Angry Orchard, Bud Light, Miller Lite, Coors Light, Blue Moon, Anheuser-Busch brands • Non-Alcohol and F&B: Coca-Cola, Zico Coconut Water, Almave, Ritual Zero Proof, Wandering Bear Coffee, Cometeer Coffee, Fly by Jing, Klaviyo Cashew Butter, Nabisco, Rebbl, Chan & Chan’s, Sturdy Protein Sauce, Carbone, Immi Ramen, Elavi Distributor & Agency Partners: Young’s Market, Southern Glazer’s, TEAM Enterprises, Greenhouse, Sourced Craft Cocktails Key Achievements: Boosted food, wine and spirits brand visibility and sales by 40%+ through targeted events and partner activations. Delivered 65% increase in brand awareness and 35–40% increase in consumer loyalty through consistent regional activations and product education. Regularly reported back increased return on measurable KPIs
• Consulted and supported marketing agencies for over 500 clients and managed over 50 direct client engagements for experiential and brand marketing consulting projects and events spanning Fortune 500 companies including Amazon, Toyota, Coca-Cola, and Samsung • Served as Market Activation Lead for Zico Coconut Water and partnered with merchandisers to lead marketing strategies for holiday displays, retail events, leading to increase turnover and brand visibility • Led the experiential marketing and booth management for SK Telecom at annual CES Trade Shows, managing over 15 brand ambassadors for smart robots visibility • Generated $60,000 in retail sales for clothing brand at international Buyer and Fashion Trade Show • Partnered with PayAnywhere 360-a payment services tablet, at nation-wide events and dental trade shows, increasing revenue by 62%. Expanded lead engagement and user adoption • Managed a team of 10 brand ambassadors for a Jack Daniel’s Frank Sinatra birthday event including live event production, logistics management, social media • Activated a Copa America Soccer event from start to finish overseeing brand ambassadors, event production, live streaming, DJ, catering, pre-launch arrangements • Oversaw nation-wide Master Mind Summit Real Estate events, working with operations and guest speakers such as Tony Robbins Clients: C-Net, Coldwell Banker, Agraffes Innovation, Microsoft Xbox, Oculus, Samsung, Boingo Wireless, Magento, Drive Productions, Canon, Amazon, Toyota, Motul Oil, Jeep, Kia, Chrysler, State Farm, Lasik Vision, Jack Daniel’s, Anheuser-Busch, Nectar Seltzer, Young’s Market Distributor, Coca-Cola, Zico Coconut Water, Back to Nature Foods, Mondelez International-Nabisco, Elan Veda Essential Oils and Supplements, City of Hope, Sharing Box Photo Booth, CVS, Aids Health Foundation, Delta Dental, Goldman Sach’s, Nickelodeon, Lectura Books & The Latino Family Literacy, McDonald’s, Freeman & Reed, Vocal Apparel Clothing, Coach Bags
• Founder of Girl Gone International (GGI) Orange County, California chapter. • Managed online community through Meta, hosted virtual and in-person events, organically grew group on social platforms. GGI is a fast-growing global volunteer community, named the largest women's online meets offline community in the world by Facebook in 2019. With 750k members in local communities in over 200 cities and a magazine readership of over 100,000, Girl Gone International also has an organic social media reach of circa 8 million per month. GGI represents, connects and supports the new generation of women living abroad.
• Marketed and project managed online healthcare and business university programs, developed ways to increase brand awareness, data reporting, B2B, B2C insights, conducted competitor market analysis, developed ongoing integrated marketing plans including strategies for campus innovation labs • Collaborated with multi-level stakeholders including VPs, internal teams in CRM, operations, web, creative design, copywriters, compliance to manage campaigns increasing student enrollments • Executed campaigns via-email, text, call, drip, referral, lead nurture journeys • Partnered with Admissions Directors, Deans, Business Development and Alumni teams on marketing initiatives • Worked with media agencies to oversee online conversion rate increases for search and social channels • Increased Business Development partnerships web page traffic by 40% by restructuring landing pages and by creating marketing collateral for reps to further reach prospect clients such as hospitals and colleges • Successfully partnered with counterparts to launch mental health counseling program by creating marketing deliverables for potential student leads
• Managed a cross-functional team for North America digital marketing initiatives across 10 external marketing vendors for campaign execution and roll-out leading to improved cost and deliverable management with agencies and partners. Agencies included: SEO, Paid and Organic Social, Email Marketing, Public Relations • Directed website and email marketing for promotions, launched welcome series, managed online ordering platform, marketing campaigns, menu optimization. Increased social presence and LinkedIn followers by 80% • Led change management and global communications with Philippines to support acquisition and transition of roles and responsibilities to North America • Optimized brand visibility on platforms-Yelp, Yext, Google, Apple Maps alongside additional Live listings • Supervised 3rd party aggregator-DoorDash; created coupon codes and UTMs for unique URL searches, google analytics and metrics reporting, brand product reviews, and created restaurant landing pages