Burlington, Ontario, Canada
I'm a Marketing leader who thrives at the intersection of brand, performance analytics, and customer experience - building systems that lead high performance teams in delivering consistent, measurable growth. My approach blends clarity of purpose and cross-functional collaboration - creating focus on what truly drives growth, empowering teams to execute with confidence, and tracking success through both analytics and customer impact.
• Averaged over 15% YOY revenue growth (2022-2025) through integrated brand awareness, performance, and conversion programs. • Accelerated client journey and LCV marketing strategies through expanded campaign GA4 analytics and introduced agile campaign testing for faster decision-making. • Strengthened franchisee alignment and agility by piloting and executing new local marketing platforms - including localized SEM/Meta advertising and SOCi multi-location marketing integration. • Built $2.5 million scalable franchise advertising fund growth strategy with strong ROI discipline.
● Applied more than 20 years’ marketing and restaurant industry experience to establish systems and processes for high-performing brand teams to accelerate stability and certainty in companies experiencing disruption, volatility and stagnancy. ● Designed and delivered sessions to help brand and marketing teams start a journey towards deeper thinking about how their brand, business and culture interact and intersect in organizational success. ● Client focus in Professional Organizations and Retail/CPG brands. ● Educated clients on the foundational and structural purpose of a solid brand including Brand Promise, Customer Centricity, and Most Valuable Customer (MVC) profiles. ● Provided coaching and collaborative guidance to help companies rebuild their customer engagement strategy and internal culture as part of COVID-19 recovery efforts
●Led strategy on multiple B2B and B2C teams. ● Led brand development and executive coaching for professional services startup. ● Spearheaded re-branding, internal engagement and go-to-market strategies for industrial engineering firm. ● Developed Ambassador and Influencer program models for retail/CPG client. ● Developed Brand and Go-to-Market strategies for new retail/foodservice concept.
● Introduced Customer Journey team culture to inspire and implement seamless, easy to navigate experiences throughout the customer journey. ● Developed Digital Growth Marketing strategy to optimize all digital touchpoints and trigger customer conversion opportunities and non-conventional revenue generation. ● Created and launched 360 Degree Pita Pit ON DEMAND digital marketing strategy, combining “Skip the Line” digital ordering, MORE! Rewards loyalty platform and national third-party delivery partnerships.
Led Pita Pit from #5 in category to #2 against an industry-low 1% advertising fund. Generated YOY 10%+ growth in customer awareness, intent and loyalty metrics vs. key category competition. Pioneered a 4-year digital transformation strategy with Pita Pit, driving incremental dollars and creating multiple new revenue streams. Launched Pita Pit MORE! Rewards loyalty program and built a 200,000-member, multi-million dollar nationwide loyalty database.
● Rebuilt franchise model around more structured business systems and metrics. ● Exceeded development targets for CBCL franchise system by expanding awareness and referral network. ● Developed an advanced recruitment platform to attract and retain best in class franchisees. ● Advanced new area development model for CBCL with framework for operating partnerships and customer safeguards.