Pooja Sawhney

Global Media & E-commerce Consultant | AI Optimist | Driving Client Success & Connecting Brands with Markets Worldwide

United States

About

Accomplished and results-driven Global Client Director with comprehensive experience in agency-side client relationship management, specialising in multi-market projects with a local-first approach. Recognised for driving business growth internally and externally for clients, whilst cultivating and nurturing relationships with stakeholders across multiple disciplines. Delivers operational excellence with a clear and logical approach to problem-solving.

Experience

  • Co-Founder at Luma Vita
    Jan 2025 - Present · 1 yr 6 mos

    Co-Founder & COO at Luma Vita, bringing 10+ years of experience across global media, marketing, communications and e-commerce into helping brands navigate growth within a fast-evolving digital and AI-driven landscape. Experienced in multi-market strategy, consumer behaviour and connecting complex industry shifts back to real business priorities — helping brands synthesise information, cut through noise and build clearer, more commercially relevant strategies across marketing, media and e-commerce. Always open to thoughtful conversations with founders, brands and teams navigating change, growth or uncertainty — sometimes even a short conversation can help unlock clarity, direction and fresh perspective.

  • Local Planet (London, England, United Kingdom · Hybrid)
    • Global Client Director & LATAM Regional Director
      Jun 2023 - Present · 3 yrs 1 mo

    • Global Account Director
      Jan 2022 - Jun 2023 · 1 yr 6 mos

  • Havas (3 yrs 9 mos)
    • Senior Account Manager [Havas International]
      Mar 2020 - Jan 2022 · 1 yr 11 mos

    • Regional Account Manager
      May 2018 - Mar 2020 · 1 yr 11 mos

  • Media Planning Supervisor at The Walt Disney Company
    Apr 2016 - Apr 2018 · 2 yrs 1 mo

  • On Air Supervisor at Viasat World Limited
    May 2015 - Apr 2016 · 1 yr

    On Air Supervisor for Pay TV: supervising a team of 10 schedulers. Initiating training and providing support for development and motivation of my team. My current duties are to: • Co-ordinate work plans & staffing levels to ensure that resources are used to maximum efficiency • Check & log schedulers’ work & ensure TX logs are executed within deadlines (continuity, break patterns, promos) • Adhere to Ofcom, Russian & Polish regulations • Implement media planning strategies using audience demographics & campaign measurement • Assist the Promotables Planner Manager in creating media plans, makelists and all promo delivery • Manage all 3rd party channels & communicate delivery issues to scheduling • Commission promotional projects & use mediaflex systems to track & manage delivery of promotional campaigns • Check promos & supervise the QC process conducted by the Pay TV scheduling team