Pablo García

Applied LLM & AI Research · Senior Engineering Leader · Platform, Commerce, Data, AI · Former Director of Engineering, Tiendanube

Buenos Aires, Buenos Aires Province, Argentina

About

Hands-on engineering leader with 20+ years building platforms and engineering organizations across LATAM. Most recently Engineering Director at Tiendanube/Nuvemshop, the region's largest ecommerce platform, where engineering scaled across Brazil, Argentina, Mexico, and Colombia. Co-founded and exited devartis, a software consulting firm built over 12+ years as one of four partners.

Experience

  • Applied LLM & AI Research - Independent at Self-employed
    May 2025 - Present · 1 yr 2 mos

    Applied research on LLM architectures, retrieval-augmented generation, and AI frameworks (LangChain, Hugging Face) for domain-specific assistants and agent systems. Work feeds directly into 10x.ar's AI & LLM Engineering practice.

  • Tiendanube (Argentina · Hybrid)
    • Engineering Director
      Jan 2023 - Apr 2025 · 2 yrs 4 mos

      Engineering Director at Tiendanube/Nuvemshop, LATAM's largest ecommerce platform with 150,000+ active stores across Brazil, Argentina, Mexico, and Colombia; one of Argentina's most recent unicorns. Led ~25 software engineers across five teams: Ecosystem, PoS (offline), Wallet, Social, and Marketing Automation; spanning platform partner integrations, in-store point-of-sale, payments, social commerce, and growth tooling. Partnered with Product and cross-functional leadership to align engineering execution with strategic priorities during a period of rapid cross-border expansion.

    • Director of People Analytics
      Jan 2022 - Jan 2023 · 1 yr 1 mo

      Built Tiendanube's People Analytics function from scratch, applying a product and data-platform mindset: designed the initial data infrastructure, defined core hiring, performance, and engagement metrics, and delivered dashboards and reporting used by HR and senior leadership. The engagement became a bridge from the devartis acquisition into the Engineering Director role the following year.

  • Co-Founder at devartis
    Jul 2010 - Mar 2023 · 12 yrs 9 mos

    Co-founded a software consulting firm as one of four partners and scaled it over 12+ years into a team of ~45 engineers delivering commerce platforms, SaaS products, and data systems for clients across the Americas and Europe. Balanced strategic leadership with hands-on technical involvement, from architectural decisions to code when needed. Built and scaled engineering and product teams, established hiring and onboarding practices, and grew a culture grounded in pragmatism, quality, and ownership. Acquired by Tiendanube/Nuvemshop, effective January 2022.

  • Speaker at DjangoCon
    Sep 2019 - Sep 2019 · 1 mo

    "Django Bootstrapping Done Right," San Diego, September 2019: https://2019.djangocon.us/tutorials/django-bootstrapping-done-right/

  • Software Architect at Aeropuertos Argentina 2000
    Feb 2010 - Jul 2010 · 6 mos

    Architectural leadership on systems for Argentina's national airport network operator.