Kortrijk, Flemish Region, Belgium
Forget about polished, corporate ads if you're aiming for real conversions in 2026. In 2019, I learned this hard truth: people buy from people. That’s why I've partnered up with a co-founder and launched a community-driven platform where real people – just like you and me – engage in authentic conversations, share the best deals, and vote on their favorite promotions. We developed a unique method (a mix of tech and short-form video) to help retailers & brands make their (flyer) promotions stand out in the overwhelming sea of ads and discounts. My background - I had my first software platform built at 18, a tool for automated link building to boost Google rankings. From there, I moved into affiliate marketing, launching and monetizing dozens of websites and content platforms. These experiences helped me quickly develop skills in creating wireframes and communicating effectively with highly technical profiles. In 2015, I dove into media buying on my own terms: purchasing ad space and only getting paid when my campaigns actually delivered conversions. This sharpened my skills in persuasive copywriting, creating strong hooks, and understanding the psychology behind advertising. I’ve joined several international masterminds (Eg. Affcelerator in London in 2016 and E-commerce Mastermind in 2017 in Budapest) to further deepen my expertise. Today, my mission is clear: building the #1 savings platform in the Benelux. I get energy from assembling a team of A-players and working on future-proof tech that scales. B2C startups are my playing field: complex, unpredictable, but incredibly rewarding. Follow me if you're into no-fluff marketing, real community-driven growth, and the psychology behind what makes people click (and buy).
With +500,000 members, Promojagers is Belgium's largest savings community. As the go-to app / place for promos, we gather together with our community the best promotions of the moment and connect them with relevant brands. As CMO/CTO, I play a key role in scaling the brand and building the technology behind it: I spearheaded the development of the Promojagers app and the web platform www.promojagers.be, from concept to launch. Furthermore, I grew the platform to over 300,000 registered users, thanks to a mix of performance marketing, community-driven content, and intuitive UX. In 2026, the platform consistently attracts 300,000+ monthly visitors, becoming a daily savings habit for tens of thousands of Belgians. In this role, I combine technical oversight with strategic marketing to bridge the gap between product and user – delivering real value for both consumers and our partner brands. I'm especially not afraid to get hands-on myself, whether that means setting up media buying campaigns, drawing development wireframes, vibecoding MVPs or diving deep into user feedback to improve the experience.
Familycard brought a whole new dimension to online shopping – and I had the privilege of shaping that journey as CMO/CTO. Through powerful media buying campaigns driven by storytelling, I successfully grew our B2C platform from 0 to over 157,000 members in Belgium. On the tech side, I was fully responsible for the architecture and development of our platform. We built our software from scratch, resulting in a fully automated cashback system that rewarded users in real-time while shopping online – seamless, efficient, and scalable. In 2024, I sold my shares so I could focus fully on Promojagers, the other fast-growing company I've launched in 2019.
As managing director at Seodvize, I specialized in both SEO and SEA, helping businesses grow their online visibility through data-driven strategies. I've successfully optimized numerous websites to achieve top rankings in organic search results, driving consistent and qualified traffic. Some clients me and my team worked for: Unilin, Emob, Immo Top Invest, Stad Kortrijk, ...
Between March 2014 and November 2015, I helped clients on a freelance basis with all their questions related to SEO: migrations, setting up an SEO strategy, advice related to SEO copywriting, running link building campaigns, setting up SEO reports and providing training.
In my position as SEO coordinator, I was responsible for the inflow of visitors through the organic search results and this for the websites of Thomas Cook and Neckermann. My tasks included: - Drawing up and implementing an annual SEO strategy - Using the SEO budget efficiently to achieve maximum ROI - Combining insights and trends from search into analyses - Designing link building campaigns - Training our web copywriters on SEO copywriting - Monitoring and reporting organic rankings - Increasing SEO awareness within the company