PJ Beardsley

Sales Enablement • Revenue Operations • CRM Leadership

Chicago, Illinois, United States

About

Sales Enablement isn't a department to me — it's how I've approached every role I've ever had. Over 15+ years in sales operations and enablement, I've built programs, trained teams, and designed the systems that help sellers do their best work. Whether it's standing up CRM for new Sales teams, guiding hundreds of sellers through GTM transformations, or leading the tooling and resource migrations, I show up as the person who translates strategy into action — and makes sure nothing falls through the cracks. What I do best: → Build enablement programs that actually stick — training, communications, onboarding, and campaign planning that sellers use and trust → Bridge Sales, Marketing, Operations, and IT through shared goals and clear processes → Turn data into decisions — pipeline dashboards, quota modeling, win/loss analysis, Power BI reporting → Guide teams through change without losing their confidence I've spent my career at the intersection of people and process. I believe the best enablement work happens when you listen first — to your sellers, your data, and your customers — and then build something that earns their trust through results. If you're building a sales organization that wants to operate smarter and grow faster, I'd love to connect.

Experience

  • Sales Operations and Enablement Manager at SoftwareOne
    2023 - 2025 · 2 yrs

  • CDW ()
    • Sales Operations Supervisor
      2017 - 2022 · 5 yrs

    • Traffic Analyst
      2015 - 2017 · 2 yrs

  • Operations Associate/Warehouse Manager at doggyloot
    2011 - 2015 · 4 yrs