Piya Hardasani

Founder @ Studio Alara | Hong Kong

Hong Kong SAR

About

I’m a Babson College graduate with a Bachelor of Science in Business Administration, now running wholesale garment production operations in Hong Kong. I oversee the full cycle from sourcing and manufacturing to quality control and client delivery ensuring every order meets high standards of efficiency and excellence. With a background in marketing and business development, I combine creative strategy with hands-on operational expertise, enabling me to build strong client relationships and drive measurable results. My experience spans fashion, retail, and international trade, giving me a global perspective and the ability to adapt to fast-changing markets. I’m focused on growth, expansion, and creating value in every partnership. 📩 [email protected]

Experience

  • Founder at Studio Alara
    Jun 2020 - Present · 6 yrs 1 mo

    I currently operate a wholesale garment business, specializing in a curated selection of stylish and affordable apparel. Through strategic use of social media, I effectively connect with clients, showcase our offerings, and drive sales. By focusing on partnerships with other retailers and expanding our market reach, I have successfully established a strong foothold within the fashion industry. This entrepreneurial journey began during the COVID-19 pandemic, when I identified a unique opportunity to turn my passion for fashion into a business. Initially, I launched an Instagram-based clothing shop, offering a range of affordable yet fashionable garments. Despite the challenges posed by the global crisis, I swiftly built a loyal customer base and cultivated a robust online presence. My customers valued the convenience and accessibility of shopping through social media, and I prioritized exceptional customer service to ensure a seamless and positive shopping experience. In 2023, I transitioned the business model to focus on wholesale distribution, broadening our reach and creating new growth opportunities by collaborating with established retailers. This strategic pivot solidified our position in the industry and opened doors to further expansion. Reflecting on this journey, I attribute the success of the business to resilience, adaptability, and an unwavering commitment to excellence. I am eager to continue building on these foundations and excited for the future trajectory of the company. #FashionEntrepreneur #Adaptability #OnlineRetailSuccess

  • Marketing And Public Relations Specialist at For Arts Sake Cosmetics
    Jul 2024 - Oct 2024 · 4 mos

    At For Art’s Sake Cosmetics, I managed Instagram and Pinterest content creation, crafting visually engaging posts and optimized captions to enhance brand visibility and engagement. I developed and executed platform-specific strategies, leveraging SEO and keyword research to improve discoverability and drive traffic. On Instagram, I focused on aesthetic storytelling, product showcases, and reels, while on Pinterest, I created eye-catching pins and step-by-step tutorials to boost organic reach. By analyzing performance metrics, I continuously refined content strategies to maximize audience engagement and strengthen the brand’s digital presence.

  • Business Development Intern at Thematic
    Feb 2024 - May 2024 · 4 mos

  • Web Developer at Lal's Insurance broker's ltd
    May 2023 - Aug 2023 · 4 mos

    As a web developer, I was responsible for creating the website for a firm. I was determined to create a user-friendly, visually appealing, and functional website that accurately reflected the firm's brand and values. I worked closely with the marketing team to ensure that the website effectively communicated the firm's message and effectively showcased its services. My efforts paid off, as the firm's website received significant recognition and helped to increase the firm's internet presence. The website received positive feedback from clients, who appreciated its ease of use and engaging design. I was also recognized for my effective communication skills, as I was able to effectively collaborate with the team to ensure that the website met all of the firm's requirements and expectations.

  • Marketing Associate at Mulberry House International Education
    Sep 2021 - Dec 2021 · 4 mos

    During my time with Mulberry House Academy, I had the opportunity to develop my marketing skills and make a significant impact on the company. As a marketing intern, I was tasked with helping the company improve their social media presence. I worked closely with the marketing team to create engaging content and develop a strategy for reaching a wider audience. My efforts paid off, as the company's social media following grew significantly and we received positive feedback from our followers.