Manchester Area, United Kingdom
A strategy-first brand marketer with a proven track record of developing and executing impactful campaigns. I understand brands, and most importantly, I understand people. Excel at translating consumer insights into actionable strategies, driving brand growth and authentic engagement. Methodically minded and adaptable to evolving trends, always leveraging data analytics (SAP, Power BI) to optimise campaign performance and achieve measurable results.
- Oversee strategy and execution for 30+ third-party brands, successfully delivering all campaigns, activations, and full-scale brand launches. - Act as the primary partner lead, consistently unlocking additional budget and co-op opportunities through relationship-driven negotiation. - Partner with Buying, Merchandising, E-commerce, Retail, and Creative teams to ensure 360-degree consistency across the UK market. - Expert in Gen-Z/A consumer behaviour, leveraging cultural trends to keep the brand reactive and socially relevant. - Optimise ROI using Power BI analytics and align quarterly marketing calendars with Buying/Merchandising cycles for peak product impact.
- Developed and executed digital strategies that aligned with Cult Beauty’s brand vision, driving profit growth. - Optimised seasonal campaigns and landing pages to enhance user experience and improve conversion rates. - Increased discount revenue by 110% by identifying and resolving issues with discount codes. - Introduced innovative marketing initiatives to differentiate Cult Beauty in the competitive beauty market. - Utilised data analytics to optimise campaign performance and inform strategic decisions. - Conducted weekly consumer research to tailor campaigns and create personalised shopping experiences. - Collaborated with cross-functional teams to address challenges and achieve successful outcomes.
- Led and executed high-profile marketing campaigns, from planning to post-production. - Utilised data analytics to optimise campaigns and drive ROI. - Coordinated myself cross-functionally between teams and managed projects effectively, showcasing my drive to learn. - Contributed to successful product launches and feed assets for the SNKRS app (LFC x LBJ Airmax 1, - - Kids of Immigrants x Airmax 1, END Talking Shop). - Created and contributed assets to the SNKRS app. - Demonstrated strong, flexible creative skills and industry knowledge.
- Managed all UK operations for Footasylum, ensuring sales and shipping targets were met. - Contributed to sales strategies by analysing customer needs and market trends. - Collaborated with cross-functional teams to optimise operations and achieve business objectives. - Demonstrated knowledge of supply chain processes. - Created engaging content for social media platforms to connect with consumers. - Communicated consumer insights effectively to stakeholders.
- Gained insight into the process of identifying merger and acquisition targets and the auction process. - Produced a discounted cashflow valuation and provided investment recommendations for a hypothetical country using strategic rationale.