Basel Metropolitan Area
Investor, board member, senior technology and product executive with long‑term responsibility for building, scaling, and operating global enterprise SaaS & agentic platforms through sustained growth and fundamental technology transitions. Since Adobe’s acquisition of Day Software, I have led Adobe Experience Manager through multiple generational shifts — from on‑premise software to cloud‑native, multi‑tenant SaaS, from annual releases to continuous delivery, and from content management toward intelligent, outcome‑driven and increasingly agentic experience systems. Over this period, the business delivered strong, sustained double‑digit growth, driven by deliberate strategic direction and multi‑year architectural execution rather than incremental optimization. My leadership spans strategy, execution, and scale: setting direction early, working through years of technical risk, customer migration, organizational change, and market disruption, and landing durable results in both technology and business performance. I have consistently led organizations where VPs and Senior Directors report to me, with attracting, developing, and retaining exceptional engineering leadership as a first‑order priority. Beyond organic growth, I have played senior leadership roles in multiple acquisitions and integrations, including Semrush, Workfront, Adobe Commerce, Adobe Campaign, Dynamic Media (Scene7), AEM Forms (Accelio), Adobe DPS / AEM Mobile, and Adobe Social (Livefyre). Some of these businesses scaled significantly; others required consolidation, platform convergence, or geographic and organizational change based on evolving market dynamics, enterprise customer needs, and long‑term strategy. Experienced in leading teams through hard transitions — where product scope, customer commitments, technology foundations, and global team footprints must change at the same time — while maintaining enterprise‑grade reliability, customer trust, and growth. In parallel to my executive role, I am active as an investor, board member, and advisor in early‑stage technology companies. I regularly serve on venture and innovation jury and selection panels, helping decide which companies receive funding based on growth potential, technology depth, execution capability, and long‑term market fit. I bring an operator’s mindset to investing and governance — informed by decades of building, scaling, integrating, and, where necessary, simplifying platforms in response to real market and technology dynamics.
Investor in Kickfund.ch, a Swiss deep‑tech investment fund backing graduates of the Venture Kick program. This role reflects a deliberate alignment of capital with conviction — backing companies selected through the Venture Kick process, where funding decisions are informed by jury‑based evaluation of market fit, technology advantage, execution strength, and long‑term scaling potential.
Serve on venture / innovation selection panels, selecting founders and companies with clear market fit, deep technical advantage, strong and credible execution signals, and the structural potential for hockey‑stick growth. Contribute a general‑management perspective, informed by decades of building and scaling enterprise platforms, with a focus on strategy, market fit, team and leadership capabilities, risk management, scalability, and enterprise readiness, including when to invest, scale, consolidate, or pivot.
End‑to‑end engineering leadership for AEM (Adobe Experience Manager), GenStudio Assets, Adobe LLM and Sites Optimizer, Agentic Web portfolio & core enterprise platform within Adobe Experience Cloud. Lead long‑term strategic innovation for growth across product portfolio with deep integrations across Adobe Experience Cloud and Creative Cloud. Led the multi‑year transformation of product, sales, revenue from on‑premise software to a cloud‑native, multi‑tenant agentic SaaS platform, shifting the organization through CI/CD, DevOps, and continuous delivery, to optimized customer outcome and value.. Leading to zero‑downtime operations, zero-disruption, and continuous innovation and customer value at global enterprise scale and high CAGR. Driving the evolution of AEM into an agentic platform, enabling intelligent, outcome‑driven experience creation and consumption across both human‑ and AI‑mediated channels. This includes close alignment with Adobe LLM Optimizer (LLMO) and adjacent capabilities to ensure brand visibility, trust, and performance in AI‑driven discovery and agent‑based interactions. Consistently led large, globally distributed organizations with VPs and Senior Directors reporting into me, with a strong focus on attracting, developing, and retaining exceptional engineering and product leadership. Played senior leadership roles across multiple acquisitions and integrations, including Semrush, Workfront, Adobe Commerce, Adobe Campaign, Dynamic Media (Scene7), AEM Forms (Accelio), Adobe DPS / AEM Mobile, and Adobe Social (Livefyre). Some businesses scaled significantly; others required consolidation and platform convergence driven by market dynamics, enterprise customer needs, and long‑term strategy. As a board member of Adobe Research Schweiz AG, contribute to governance and the connection between advanced research, platform strategy, and real‑world product impact—particularly as digital experiences evolve toward intelligent and agentic systems.
Led global roadmap strategy and execution for the Adobe Experience Manager portfolio during a period of rapid growth and expansion following the Day Software acquisition. Drove the integration of Scene7 Dynamic Media into Adobe’s DAM platform, materially strengthening enterprise‑scale media management and delivery capabilities. Scaled teams across geographies while establishing shared culture, tooling, and execution practices, laying the foundation for later cloud‑scale and SaaS transformation. Introduced and demonstrated the value of open development and meritocratic engineering practices, both internally and through leadership in key open‑source ecosystems including Apache Jackrabbit, Oak, Sling, and Felix.
Led the integration of Day Software’s engineering organization and leadership team into Adobe following the acquisition. Ensured continuity of product execution and accelerated revenue momentum during a period of organizational and cultural transition. Enabled deep technology, domain, and leadership knowledge transfer, laying the foundation for Adobe Experience Manager’s long‑term evolution within Adobe.
Responsible for Product Strategy and delivery, including Product Management, Development, Quality Assurance, Release Engineering and Technical Documentation - Managed expansion from single product to product suite in Enterprise Content Management and JCR infrastructure products - Expansion through development, launch and successful customers in WCM (Web Content Management) as well as new product spaces: DAM (Digital Asset management) Social Collaboration, Marketing Campaign Management - Managed expansion into new channels (OEM, direct) - Rapid team growth including growing processes, organization, and team - Demonstrated ability to attract, hire and retain top 1% talent - Build and lead Product Management team - Build and lead Quality Assurance and technical documentation team - Managed Corportae IT group
Responsible for Day’s J2EE Content Management System: Communiqué. · Managed, coached, downsized, and recruited a geographically distributed senior team of 14-20 comprising the companies Development, Release Engineering, Tech Doc, QA, Product Management. · Delivered product enhancements and fixes on time and within budget. · Lead Company Product Review Board including review of standard and specific customer contracts, product structure and pricing. · Implemented a software quality control system including metrics, test cases, supported platforms etc. · Developed and institutionalized a Release and Maintenance Strategy, reducing unplanned work by 80%. · Resolved escalations and 3rd level product support, including remote and on site customer crisis management. · Sales and field service support through team and in person.
Lead Product team. Responsible for architecture and on-time delivery of 1st release of company’s core Server platform including driving product vision, feature set, design, development (Java & C based) and support. Responsible for putting in place hiring and development processes and tools, building team, as well as resource management including headcount, budget, project, product responsibilities, and personal management. Lead Product vision in due dilligence VC process leading to our Series B (28.5mio) financing.