Hong Kong SAR
Regional marketing leader specializing in sports, culture, and community-driven brand storytelling across APAC. Proven track record in leading integrated marketing, influencer ecosystems, and city-led campaigns for global brands including Nike and UNIQLO. Strong expertise in connecting consumer culture with brand strategy to drive engagement, visibility, and business impact.
- Serve as a key brand custodian for Saucony in APAC, aligning global strategies with regional business objectives across distributor and premium partner markets. - Lead the development and execution of seasonal GTM strategies, digital campaigns, and brand initiatives across performance and lifestyle categories. - Collaborate with global and international brand teams to localize marketing playbooks and ensure consistent brand positioning across diverse APAC markets. - Drive digital-first marketing strategies in key cities and growth markets, optimizing content and channel execution with local partners. - Analyze brand health metrics and campaign KPIs to inform strategic decisions, improve ROI, and build a fact-based marketing playbook. - Represent APAC in global forums, ensuring regional needs are reflected in global brand planning and creative development. - Oversee partner marketing plans and budgets, ensuring alignment with OGSTM (Objectives, Goals, Strategies, Tactics, Measures) and business priorities. - Closely support Greater China growth through collaboration with premium partners in China and Hong Kong, acting as a key liaison with global and regional leadership. - Lead quarterly APAC marketing meetings and monthly business reviews to drive alignment, visibility, and execution excellence. - Manage relationships with media, KOLs, collaboration partners, and digital platforms to amplify brand presence and engagement. - Coordinate regional brand conferences and serve as the go-to contact for all APAC marketing communications and asset needs.