Luis Pisonero Tarantino

Senior Growth Marketing Director

Madrid, Community of Madrid, Spain

About

Multidisciplinary professional with over 15 years of experience in growth marketing, social media management and brand strategies. In charge of leading teams and implementing end-to-end brand and marketing strategies backed up by data, powered by creative thinking. From international brands to startups and scale-ups in multiple industries, I have consistently delivered sustainable and ambitious growth results over time. Do you have any questions? Feel free to contact me, happy to chat about my passions.

Experience

  • Senior Growth Marketing Director at MAD
    Nov 2017 - Present · 8 yrs 8 mos

    Developing extraordinary results to a diverse portfolio of clients including international brands and startups, using the full marketing mix, including social media campaigns, rebranding, paid media, newsletters, SEO optimization and GTM strategies.

  • Creative Director at Borrador Magazine
    Oct 2014 - Feb 2017 · 2 yrs 5 mos

    Achieved a consistent 30% month-over-month increase in impressions by generating high-quality, data-driven content and social media marketing strategies. Demonstrated effective leadership by spearheading a team of writers, editors and designers inthe production of online content and marketing copy. Successfully organized high-attendance live events achieving a Return on Investment of 100% by promoting a curated selection of branded activities.

  • Marketing Manager at CentroCentro Cibeles
    2013 - 2013 · Less than a year

    Managed large-scale exhibitions & events from concept to completion, adhering to strict timelines and budgets successfully doubling the attendance rate in the first six months, reaching the milestone of 1 million visitors. Developed social media calendars for all platforms, optimized SEO and created long and short format content for all activities, including press notes.

  • Creative Director Copy at FCB
    2008 - 2011 · 3 yrs

    Worked closely with a dynamic team of creative professionals to drive client satisfaction and brand success leveraging full-stack advertising and marketing campaigns achieving billions of impressions for international brands. Implemented successful content, influencer and social media campaigns and strategies for a diverse portfolio of clients ensuring high conversion rates and brand awareness.