Berlin, Berlin, Germany
My 10+ years of marketing and employer branding experience spans Finnish tech startups to Fortune 500 companies like Google and IBM, as well as a specialized tech recruitment agency, giving me the skills and confidence to deliver impact from day one. With my proven experience scaling marketing programs across multiple countries and building thought leadership platforms, my strengths are the combination of B2B marketing expertise, content marketing and go-to-market strategies. Core skills: - Marketing growth strategies - Employer branding & recruitment marketing - International corporate and startup experience - Lead generation (sales & talent) - Cross-functional collaboration - Public speaking experience - Project and event management - People leadership & coaching - Thought-leadership: 26.000 LinkedIn followers See my Work experience section for more details, I promise they're all there! 😇 Contact via Linkedin messages! ✨ 💎 2/2018 I started my own company, House of Ikigai. Through it I helped hundreds of people find jobs and succeed on LinkedIn, and dozens of all kinds of organizations to shine on LinkedIn, and much more. /// I have put my company on hold for some time after I moved to Berlin in 2022. Some of my trainings and events as a speaker: For example: ⭐ "Personal Branding in LinkedIn" hybrid event at Musiikkitalo and livestream (8/2022) ⭐ "Modernin työnhaun salat" hybrid event together with Petteri Tuomimaa and Minna Koskelo (6/2022) ⭐ "Oma osaaminen ja LinkedIn työnhaussa" for Mothers in Business (6/2021) ⭐ "Henkilöbrändinä LinkedInissä" Webinar for Tradenomi Union (9/2020), NPS 85 ⭐ "Tuunaa LinkedInisi työnhakuiskuun" Webinar for Tradenomi Union (4/2020), with a whopping 4,9/5 grade! ⭐ and multiple LinkedIn trainings and worklife events since 2018 to all kinds of audiences Fun facts: - Solo-travelled to 13 countries - Nintendo Switch cozy gamer 🎮 - My mind is an endless pit of pop culture references Strengths: marketing, B2B, tech, recruitment marketing, storytelling, content creation, creativity, customer experience, candidate experience, employer branding, social media, empathy, emotional intelligence, mentoring, relationship engagement, community management
Pro bono marketing, social media, and personal branding consulting for entrepreneurs and/or professionals through my own company – helping people and startups succeed. - Coaching new business founders; marketing, content, social media, and GTM strategies - Planned and organized remotely a community space at Nordics’ biggest cyber security event ‘Disobey’, receiving excellent visitor feedback - Personal branding, LinkedIn, and thought leadership coaching from junior ML Engineers to startup founders, including professional mentoring - Recruitment marketing and employer branding sparring sessions with Finland’s top tech recruiters, and ongoing studying of global recruitment trends - Created and updated multiple downloadable exercises (hundreds of downloads since 2019) for my website, creating a very effective inbound sales funnel for years For your needs in LinkedIn trainings, keynotes, event hosting, employer branding and marketing consulting, I'm your gal. Some examples of trainings I have held over the years: ⭐ "Personal Branding in LinkedIn" hybrid event (8/2022) ⭐ "Modernin työnhaun salat" event co-created with Petteri Tuomimaa and Minna Koskelo (6/2022) ⭐ "Onnistu LinkedInissä" Webinar for Sisustustoimittajat Ry (1/2021) ⭐ "Henkilöbrändinä LinkedInissä" Webinar for Tradenomi Union (9/2020), NPS 85 ⭐ "Tuunaa LinkedInisi työnhakuiskuun" Webinar for Tradenomi Union (4/2020), with a whopping 4,9/5 grade! ⭐ Future Forerunners (4/2019) with Monster Finland ⭐ Osaaminen tunnistaminen ja sanoittaminen" Workshop (3/2019) with Viesti Ry
I led Finders Seekers' marketing strategy and operations to help companies build their winning teams. Key achievement: Creation of high-performing lead magnets (~15-18% conversion rate) and set up marketing automation flows e.g. “Employer Branding Maturity Tool” landing page. After 4 months joining the team, I was offered a promotion to become our CMO. After that I had a double-role: continuing working on customer cases and trainings as a part of our employer branding team. and leading our marketing function. - Delivery of high-quality sales leads and increasing marketing qualified leads by 111% YoY 2020-21 - Developed content (social media, website, webinars and events) for our key target audiences, and building thought-leadership on tech recruitment and employer branding - Initiated weekly “Content Happy Hours” with tools and templates for effective, but fun content creation for the team of consultants and founders - Gained important media hits in Finnish business and expert media, e.g. Yle, Tekniikka&Talous - Employer branding consulting for tech companies (startups to global), and events and workshops to train and coach HR/communications/marketing professionals from entry level to C-level participants - Our first employer branding training was "Employer Branding 101" co-created with Futurice 11/2019, and we received feedback of 4,65/5 - Led a marketing team consisting of one marketing intern and freelancers 🚀 I played a major part in making Finders Seekers what it is in the IT recruitment and employer branding market today. Strengths: employer branding, recruiting marketing, candidate journey, candidate experience, employee experience, talent strategy, talent acquisition, talent marketing, startups, LinkedIn trainings, LinkedIn workshops
I first started working at Finders Seekers in tech employer branding as a "growth EB specialist" helping organizations to attract and keep the best talent they need now and in the future. My work consisted of employer branding consulting and coaching customers - and the market itself. My strong marketing background is much needed as organizations don't just automatically attract the best talent: marketing and branding are as crucial to employees as it is to customers. In 2019 – and more so in the future – bridges need to be built between HR, recruiting and marketing: how to reach the right talent at the right time with the right messages. Long-term employer branding work increases the amount of inbound and referral recruits thus decreasing cost and time per hire. In my work, I did a lot of growth marketing, too. It was my personal goal to make Finders Seekers the most well-known tech-focused recruiting and employer branding company in Finland - and internationally. 🌎 Strengths: employer branding, talent strategy, growth marketing, content marketing, recruiting marketing, candidate journey, candidate experience, employee experience, talent acquisition, talent marketing, startups
Google Partners manager in Finland leading our agency acceleration programs in Northern Europe and BeNeLux. Key achievement: Successful management and growth (xx%) of our most high-performing digital marketing programs across Northern Europe while simultaneously running local online and offline activities - I led our biggest multi-touchpoint ($xxx M revenue) online agency loyalty program “Game On” with close agency and vendor collaboration; the programs involved xx% of our agencies and touched xx% of total agency revenue - Responsible for planning and executing monthly partner newsletter in 6 countries and languages - Organising and managing partner events and six annual 3rd party trainings about Google Ads products and Google Analytics - I contributed to multi-million € campaign budgets across Northern Europe 🚀 The programs I led were scaled and data-driven in nature to drive growth for agencies in NE. One of these programs I launched for 6 markets in Q2'2018. I enjoyed my work immensely. Our NE Partners team was amazing and I learned something new every single day! 🌞 At Google you truly learn the ins and outs of high-performing teams. Keywords: B2B marketing, online marketing, data-driven, sales, partner relations, relationship building, customer happiness, CX, customer service, stakeholder management, growth, communications, events *Google Partners is a program for advertising agencies and digital marketing professionals; we provide them with all the resources and tools they need to help their customers succeed online.