Gdansk Metropolitan Area
Marketing & Digital Marketing Manager | Bridging Creativity and Technology As a 360° marketing specialist with over 15 years of experience, I excel at integrating creativity, technology, and data-driven strategies to deliver impactful campaigns. My expertise lies in orchestrating comprehensive marketing initiatives, combining digital and traditional channels to drive ROI and strengthen brand presence. I specialize in managing diverse marketing activities, including Meta Ads, programmatic advertising, lead generation, and marketing automation. While collaborating with external agencies, I ensure seamless execution and strategic alignment to meet ambitious goals. Passionate about innovation, I focus on using technology not just as a tool, but as a way to enhance storytelling and build meaningful connections with audiences. I am committed to improving user experiences and creating campaigns that resonate, combining my holistic approach with my enthusiasm for emerging trends like AI and automation. As a "Humanist in the World of Technology," I bring a balanced perspective to marketing—one that blends human-centric creativity with technological innovation. This philosophy helps me manage cross-functional projects, ensuring collaboration between marketing, IT, and creative teams. I am open for contact: Piotr Chodak 霍达克 彼得 e-mail: [email protected] Digital Marketing, FB Ads, Meta Ads, SEO/SEM Strategy, Content Marketing, Programmatic Advertising, Lead Generation, Marketing Automation, SALESmanago, User Engagement, Website Optimization, Analytical Tools, Data-Driven Strategy, Cross-functional Collaboration, Campaign Management, Content Creation, Corporate Website Development, Conversion Optimization, Branding, Social Media Strategy, Blog Content Writing, University Lecturer, E-commerce Strategy, KPIs in Marketing Funnel, Video Content Creation
Founder and strategist at Stratos Consulting, an independent advisory and research firm specializing in political, economic, and international analysis. Responsible for analytical direction, brand strategy, and overseeing research and foresight projects. Stratos Consulting supports leaders, organizations, and institutions in making data-driven, well-informed decisions in a complex global environment.
- Support marketing initiatives in the EMEA region - Cooperate with other Regional Managers based in China and the USA - Create and develop marketing communications - Website development - E-commerce support - Create promotional campaigns - Brand building
- Managing lead generation and lead nutrition campaign - Realizing digital marketing strategy (Meta Ads, programmatic, SEO/SEM, traffic/user acquisition) - Working closely with digital marketing agencies - Building and optimize brand portal and landing pages - Implementing analytical tools - Implementing KPIs at each level of the funnel - I am maintaining and improving all digital channels, including websites and social media channels.
- Manage lead generation and lead nutrition campaign - I am responsible for the digital marketing strategy (FB Ads, programmatic, SEO/SEM, landing pages optimizations, traffic/user acquisition). - I am maintaining and improving all digital channels, including websites and social media channels. - I also implemented marketing automation (SALESmanago) in the company. - I am planning budget and manage a creative team
- I participated as a team member in annual marketing campaigns that increased the achievement of pro-sales goals - I participated in the digital marketing strategy (FB Ads, programmatic, SEO/SEM, landing pages optimizations, traffic/user acquisition). - I maintained and improved all digital channels, including websites and social media channels.