Zurich, Zurich, Switzerland
10+ years of experience in the healthcare industry, focused on IVD diagnostics. Guided by curiosity and purpose, I focus on delivering meaningful innovation that elevates healthcare.
Oversaw the entire product lifecycle – from customer insights and R&D to commercialization and service – of the cobas® liat system, a rapid real-time RT-PCR system for detecting DNA and RNA targets in under 20 minutes, addressing respiratory and sexually transmitted infections. Supervised the implementation of the global marketing strategy through local sales organizations, collaborating with over 50 affiliate partners worldwide. Led market research to optimize product design and value proposition.
Defined scope and direction for Roche's molecular point-of-care system development. Led, coached, and organized the cross-functional project team to define and execute a cutting-edge project strategy in line with LCT goals and budget.
Launched, among others, the first worldwide multiplex point-of-care PCR test for differentiating SARS-CoV-2 and Influenza A/B, as well as a digital PCR diagnostics platform that enables high-sensitivity testing in oncology and NIPT (non-invasive prenatal testing). Coordinated global product launches and developed agile project plans aligned with R&D goals. Managed project budgets while mitigating project risks.
Sexual health testing market strategy
Exploratory data analysis EpicCare Link