Piotr Górski

Marketing and Communication | Digital Stategist | DIMAQ Basic Certified | Marketo Certified Expert | Creative Mind

Warsaw, Mazowieckie, Poland

About

Sit down, I'll take care of it ✅️ An autonomous and highly motivated digital marketing professional with proven experience in managing digital global campaigns and driving innovation in omnichannel strategies. Skilled in SEO, data analysis, and stakeholder collaboration across diverse markets. Proactive, adaptable, and committed to delivering impactful results in dynamic environments. Industrious and commercially aware. Seeking the opportunity to grow and develop with the organization to build a brighter future.  🌎🌐

Experience

  • Digital & Web Specialist at Worldline
    Apr 2026 - Present · 4 mos

    - Driving digital growth and performance by digital marketing initiatives, optimizing UX, SEO, and conversion rates, and implementing data-driven improvements with measurable business impact - Owning end-to-end website and project delivery, including change requests, web projects, and launches - ensuring quality through best practices - Coordinating digital operations and stakeholder engagement (AEM)

  • Digital Strategist | Marketing and Communication Practitioner at Accenture
    Apr 2025 - Dec 2025 · 9 mos

    Employed by Manpower as a contractor, providing digital strategy and marketing services to Accenture: - Designing and optimizing data-driven digital marketing campaigns aligned with business goals - Developing personalized user journeys, SEO strategies, A/B testing programs, and digital experience optimizations - Managing content activation across digital channels, including websites, and email marketing platforms - Analyzing campaign performance, delivering actionable insights for ongoing optimization - Collaborating with Marketing & Communications (M+C) leads, campaign managers, and digital channel strategists across multiple markets - Driving improvements in user experience and web performance through data-backed recommendations and testing initiatives

  • Philip Morris International (2 yrs 10 mos)
    • Digital Communications and Content Lead
      Oct 2024 - Mar 2025 · 6 mos

      - Strategic content oversight: leading the development and maintenance of the Digital Playbook, ensuring all content is accurate, up-to-date, and relevant for global deployment - Digital Marketing Community leadership: spearheading the Digital Marketing Community, a key initiative fostering knowledge-sharing, collaboration, and digital literacy growth across regions - Content creation & planning: managing the content calendar, collaborating with regional digital leads, and driving creative ideation for enhanced digital experiences - Enhancing digital journeys: developing and suggesting new ideas and enhancements to optimize digital journeys, supporting user engagement and overall experience - Technical toolbox evaluation: assessing and guiding the adoption of global digital tools, ensuring they meet UI/UX best practices and align with strategic goals

    • Lead Digital Deployment
      Jun 2022 - Sep 2024 · 2 yrs 4 mos

      - Assessment and analysis of digital campaign plans for effectiveness and alignment with UX guidelines, proposing improvements and recommendations for optimizing digital marketing strategy - Agreeing on omnichannel digital strategy and objectives with stakeholders (25+ markets) - Managing end-to-end implementation and deployment of digital campaigns (web, mobile, email, SMS, direct mail) - Coordinating, mobilizing and synchronizing various cross-functional teams (internal and external) to ensure technical design, development, and testing are delivered within agreed timelines - Managing and leading the Digital Marketing Community channel

  • Mercer (6 yrs 2 mos)
    • Campaign Execution Specialist | Lead Digital Marketing Analyst
      Oct 2018 - May 2022 · 3 yrs 8 mos

      Marketo Certified Expert: - leading email planning, testing, scheduling and execution of the campaigns dedicated for UK market - close cooperation with the stakeholders in order to boost the effectiveness of the campaigns - providing solutions and ideas for increasing email performance metrics - presiding over ongoing data management and improving data quality in the system (Marketo) Webmaster for United Kingdom: - designing the websites and improving User Experience (UX) - Adobe AEM, JIRA, Brightcove, Siteimprove, Adobe Analytics, SEO

    • Junior Analyst
      Apr 2016 - Oct 2018 · 2 yrs 7 mos

      - Managing reports for African market in scope of employees' remunerations, benefits and policies; - Governing large financial databases to provide the highest quality of data

  • Settlement Specialist II at MoneyGram International
    Aug 2015 - Apr 2016 · 9 mos

    - Reconciling all partner related financial obligations (daily settlement activity, adjustments, open receipts, commissions, pre-funds and installment settlement processing); - Adhering to and reports on internal control requirements and department metrics related to: aged NSF’s, A/R aging – credit memos, invoices, receipts, settlements, aged remit exceptions, aged unpaid settlements; - Escalating to Client Services any remittance and reconciliation issues requiring partner interaction for resolution