Istanbul, Istanbul, Türkiye
“Impossible” isn’t in my vocabulary. “I’m possible” is. I started my career while still at university. Early on, a General Manager asked me a question that shaped everything that followed: “What do you want to become?” “A General Manager,” I replied. His answer became my professional compass: “If you don’t understand what you’re asking for, how long it takes and how it’s done, you’ll never know who to ask or how.” That mindset has stayed with me ever since. Over the years, I’ve built a career across industries and leadership roles, driven by one principle: When I believe in something, I commit fully. At Microsoft, I challenged a consulting solution widely considered “unsellable” due to cost and complexity. I became certified, led regional enablement as Train-the-Trainer for MENA, and closed the first global deals after the US. This performance earned me the World’s Best Seller Award. At Samsung, I independently closed a $10M strategic deal, triggering the launch of a new production line. I later led similar high-impact wins in Moscow and Copenhagen. My experience spans: • Digital transformation at scale • Cyber resilience & critical infrastructure security • Multi-market growth strategies • Turnaround leadership in underperforming regions • CEO Award–winning transformation programs Today, I serve as General Manager for Distributor Markets at Avon, leading transformation across EMEA, APAC and India — scaling channels, improving margins and building high-performing multicultural teams. In parallel, I founded a consultancy focused on digital transformation and cyber resilience, leading enterprise projects for Turkey’s top 100 companies. Highlights • Led transformation across 16 countries • Recipient of Avon Global CEO Award 2024 • Built multicultural leadership teams from scratch What defines me? ✔ I don’t sell products. I build business impact. ✔ I don’t follow trends. I create momentum. ✔ I don’t accept “no market.” I build the market. Leadership philosophy I am a Hybrid General Manager — strategic, commercial, technology-driven and future-focused. I scale businesses. I build leadership teams. I turn complexity into clarity. If you are looking for a leader who: ✔ Creates growth from ambiguity ✔ Wins where others hesitate ✔ Thinks globally and executes locally You’ve found her. Open to board-level and C-suite opportunities across EMEA & global markets.
I report directly to the CEO and lead multi-country operations across 16 markets, managing senior leaders across sales, marketing and operations. • Delivered 35% YoY revenue growth and 133% EBITDA improvement • Led a full business transformation agenda across diverse markets • Designed and implemented a tiered distributor model, reducing SG&A by $5M annually • Scaled omnichannel operations by launching regional e-commerce platforms • Expanded retail footprint to 300+ POS • Increased digital catalog contribution from 8% to 12% • Strengthened governance, execution discipline and performance culture Recognized with the Avon Global CEO Award 2024 for driving transformation and financial outperformance with a newly formed team. What defines this role for me: Building structure from complexity and turning strategy into measurable results across cultures and geographies.
I founded and led a boutique consultancy focused on enterprise digital transformation and cyber resilience, advising C-level executives across critical infrastructure and regulated industries. • Led strategic cyber resilience programs for Turkey’s Top 1000 enterprises • Delivered Claroty xIoT security solutions across energy, telecom and manufacturing • Introduced healthcare OT security platforms to major hospital groups • Bridged IT–OT security gaps and strengthened Zero Trust architectures • Designed executive-level roadmaps, assessments and transformation programs • Advised boards on regulatory compliance and operational resilience Transformation Program Lead – Kahve Dünyası (Turkey’s largest local coffee chain) • Led a 6-month end-to-end transformation program • Directed cross-functional teams across sales, marketing & product • Owned go-to-market strategy for new product launches • Drove regional expansion across Middle East & Europe • Delivered measurable impact on commercial performance & scalability What this role represents: Building future-ready organizations by aligning technology, strategy and leadership.
I reported to regional leadership and led country operations across sales, marketing, product and channel management, managing multi-functional teams across B2B, B2C and online channels. • Drove $150M revenue with 120% CAGR over three years • Closed a $10M+ single enterprise deal independently • Triggered launch of a new production line due to project scale • Led strategic wins in Moscow and Copenhagen following Turkey success • Delivered triple-digit growth during COVID • Recognized as #1 country globally for online sales performance • Sustained market leadership for 8 consecutive years Business scope: Visual Displays | Smart Signage | Hospitality Displays | Printers | Memory | Network | Software • Built partnerships with 350+ enterprise clients (Vodafone, Garanti BBVA, Google, Microsoft, Hilton, Marriott, IGA, Aselsan, Ministries) • Generated $2M incremental revenue via B2C2B partnerships • Led omnichannel expansion across Consumer, Online & Enterprise segments • Designed GTM strategies for flagship product launches • Served as Program Director for One Samsung Initiative (Turkey & MEA) What this role defined for me: Winning complex enterprise deals, building market leadership and scaling growth across regions.
Promoted from Chief Business Development Officer to VP, I became a core member of the executive leadership team, reporting to the Group CEO and leading multi-continent operations. • Scaled revenue from $5M → $15M (Year 1) and $30M (Year 2) • Led a high-performance organization of 100+ employees & 4 sales directors • Owned global P&L across USA, UK, UAE, Algeria & China • Delivered $3M annual cost savings through ERP optimization & restructuring • Managed $40M IT budget across group companies • Generated $50M recurring revenue via media & VAS monetization models Digital & Technology Leadership • Led digital transformation across 78 group companies • Implemented Industry 4.0 solutions with Deloitte • Designed group-wide IT-OT convergence strategy • Built cybersecurity, industrial cyber & xIoT security frameworks • Supported 4,100+ users across 6 countries • Enabled remote management for 650+ branches What this role represents: Scaling businesses, monetizing technology and building enterprise-grade operating models.
I reported to the Group CEO and led business development, operations and commercial strategy for Marks & Spencer, GAP, Banana Republic & Aeropostale across multiple countries. • Delivered 25% above-target sales performance across markets • Ranked among top-performing M&S franchise partners globally • Led market entry & brand expansion across Turkey, Russia & Ukraine • Owned €18M annual operating budget (Turkey + regional ops) • Launched first global e-commerce initiatives for M&S franchisees • Generated $1.5M annual cost savings through supply chain optimization • Reduced seasonal prep cycles from 35 days to 1 day • Delivered $1.7M net savings through outlet restructuring Strategic Impact • Awarded Best CRM Project (2009) • Awarded Best POS System (2007) • Ranked #1 in leadership assessments • Built BI platforms & green datacenter redesign • Aligned IT & business strategy across regions What this role defined: Building scalable retail operations and monetizing omnichannel growth across volatile markets.