Amsterdam, North Holland, Netherlands
I’m a curious social media professional obsessed with internet culture since the beginning of social platforms in the early 00s. After finishing my Bachelor's in communication sciences, I worked on both the agency and client side orchestrating effective social media campaigns, crafting strategies, and creating content for various brands across diverse industries and countries. In 2021, I left my agency job, where I had been promoted to Managing Partner, and started working as a freelancer focusing on Tiktok and vertical video marketing.
• Launched client’s TikTok account and received 1.2 million views within the first month with no paid ads investment • Grew client’s Instagram followers by 586% in 9 months by creating engaging reels and running profile visit ads with limited budgets • Owned the content creation process for brands, from generating ideas to filming, designing to publishing to platforms including Tiktok, Instagram, and Linkedin • Trained small business owners and startup marketing teams on TikTok marketing • Analyzed campaign results and monthly social media metrics with internal marketing teams, reported KPIs to CMOs and CEOs
•Managed business relationships with 10 clients, including Kerry Food brands, Epson, and Cargill, and presented digital projects to senior management •Increased year-over-year agency revenue and accelerated growth by pitching new campaign ideas to existing clients and landing new ones • Administered the recruiting process by posting job posts on Linkedin, interviewing candidates, and hiring 6 professionals ranging from Community Manager to Head of Global Accounts • Supervised, trained, and managed a team of 12 people to maintain and increase the quality of services provided by the agency
• Generated €50K in revenue for a leading B2B food brand through Facebook lead ads, with a budget of €350, resulting in a ROAS of 14,286% • Launched Braun Household’s Facebook and Instagram accounts in Turkey, localized and implemented the brand’s global social media strategy to the Turkish market • Increased a leading food brand’s social audience by 797% in a year • Managed the paid ads operation of the agency from media planning to execution • Set up, managed, and optimized Linkedin, Facebook, and Instagram ads • Reviewed content plans created by the team, ensuring all posts were in line with the overall strategy • Delivered strategy, creative, and insights presentations to clients and prospects • Led a team of 6 people across design, account, and community management departments • Developed campaign-based and long-term strategies for B2B and B2C clients, including ACCA, Epson, Happn, De'Longhi, Braun, Kenwood, Cambridge English Assessment, Kerry Food brands
• Planned, designed, and implemented the overall digital marketing strategy for Kök Projekt and its ventures, including Maide Mutfak and Food Ideathon • Rebuilt Kök Projekt's website with the design & dev team • Planned and executed digital event marketing activities through social media, email marketing, and PPC campaigns • Created and published social media content regularly for Linkedin, Facebook, and Instagram • Built digital brand identity for the Food Ideathon project with the design team
• Managed Facebook, Youtube, Instagram, and Twitter accounts of FNG’s thematic channels, including 24Kitchen, Nat Geo Wild, Nat Geo People, FOXLIFE and FOXCRIME • Managed a 6-figure quarterly budget across digital marketing campaigns, including web, social media, and display advertising, in collaboration with the media buying agency • Reported on KPIs and metrics on a weekly, monthly, and quarterly basis
• Created regular publishing schedules for both local and global brands such as Honeywell, Barilla, Danone, Magrabi Optical, Eti Cicibebe • Interacted with social media followers on a daily basis enhancing frequent engagements • Developed visual design, content, engagement, and promotion strategies • Monitored trends in social media tools, applications, channels, design, and strategy • Measured, analyzed, and reported key metrics