Pilar V. Ceron

CEO Xtrategy US, LLC | International Business | FDI | Trade Missions & Investment Promotion | Innovation & Best Practice Visits | Lead Generation | Public Affairs | Corporate Affairs | Regulatory Intelligence |

Fort Lauderdale, Florida, United States

About

FDI Strategist, International Business Professional and University Lecturer with extensive experience in Business Development and Investment Promotion, Corporate Expansion, Public Policy, Impact Investment and International Affairs. Has been IADB Investment Consultant and Former Trade and Investment Director at the American Chamber of Commerce and former International Investment Agreements Negotiator for the Colombian government. Extensive Experience with Investors Relations, Corporate Location, Promotion, structure and execution of Trade Missions, Best Practices Visits on Innovation and Business Roundtables, with the presence of entrepreneurs and leaders of National Governments, as well as private investors exploring new markets abroad. ✓ Over 15 years of experience in International Business, Foreign Investment, Impact Investing, Public Policy, Corporate Affairs and Business Development; ✓ Extensive professional experience in the US, Latin America, UK and other markets. ✓ Wide knowledge of FTAs through being a former International Negotiator of International Agreements -IIAs-. ✓ Master’s degree in Law in London with a background in Research, Lecturing and Publications in Journals; ✓ Over 15 years of experience in providing advice to economic operators and investors on access to market, international business and foreign investment; ✓ Over 15 years of experience in providing legal, commercial and business development assistance to potential investors and investors already installed in the country; ✓ Organized, led and carried out successful Trade Missions and B2B meetings to: Florida, Atlanta, Washington D.C, N.Y, Spain, Israel, China and Silicon Valley ✓ Experienced in working and liaising with the private sector and several multilateral organizations on trade, impact investing and development issues such as the U.S Chamber of Commerce, IADB, UNCTAD, the WTO, WCO, IFC and the World Bank among others ✓ Several years of professional experience in the US market, Latam trade & Investment related institutional, legislative and regulatory environment.

Experience

  • Co-founder & Managing Director, Xtrategy US, LLC at Xtrategy, Business & Investment Center
    Feb 2017 - Present · 9 yrs 5 mos

  • Keynote speaker and postgraduate lecturer at various universities at Various universities
    Jan 2010 - Present · 16 yrs 6 mos

    - Speaker and moderator of several Forums and Seminars dealing with International Trade, Foreign Investment and International Business, at Universidad de Panama, BASC, Universidad Externado de Colombia (2016 - 2017) - Postgraduate professor in the LLM (Master’s Degree) in Business Law for the module: International Agreements and Regional Integration at INIDEM Business Law School, Miami (2013 - 2014) - Lecturer of the Master's Degree in Commercial Law in the Faculty of Law of Universidad Latina de Panamá (2010 -2012) - Designed the new curriculum for the Master’s Degree in International Commercial Law of the Faculty of Law of Universidad Latina de Panamá (2011) - Lecturer at Universidad del Rosario. Faculty of Economics (2007 -2008) - Postgraduate Lecturer at EAFIT University. International Business Department (2007 -2004)

  • Regional Director at Conway, Inc.
    Feb 2019 - Oct 2021 · 2 yrs 9 mos

    Conway provides the world’s most comprehensive offering of services related to domestic and crossborder corporate investment. Our integrated services meet the needs of government agencies seeking to attract investment as well as companies planning international expansion.

  • Trade & Investment Director at American Chamber of Commerce Panama (AmCham)
    May 2013 - Jan 2017 · 3 yrs 9 mos

    Defined and implemented the business and operating model of the Chamber's Trade and Investment Center. Provided advice and legal, commercial and business development assistance to potential investors and investors already installed in the country. Monitored regulatory initiatives impacting market access decisions to members and managed external relations with investors, the government and business associations.Promoted and developed the Bilateral Trade between Panama and the United States, through the conceptualization and execution of Congresses, Seminars, Conferences and Business Roundtables. Organized, led and carried out successful Trade Missions to: Florida, Atlanta, Washington D.C.,Silicon Valley and N.Y.

  • Lawyer and member of the negotiating team on International Investment Agreements –FTA´s & BIT´s- at Ministry of Commerce and Industry of Colombia. Foreign Investment and Services Directorate
    Feb 2007 - Jul 2008 · 1 yr 6 mos

    I was part of the Colombian negotiating team of International Investment Agreements. During this period with the team, we signed five Bilateral Investment Agreements with France, India, United Kingdom, Peru and China, and two FTA investment chapters with the European Union and Canada