Pilar Gonzalo

About

Content creation and cultural narratives. Specialized in online cultural communication, online marketing, engagement strategies, and innovation within arts organizations. Solid experience in strategic planning and executive management in public and private sectors, for-profit and nonprofit arts organizations. Focused on cultural advocacy and involved in fostering good governance, accountability, measurement of results, and responsible finances in Spanish cultural organizations. Founder of the Forum of Culture and Best Practices in Spain (www.culturaybuenaspracticas.org) and supporter of environmental and equal-gender causes.

Experience

• Digital Projects on Contemporary Art at Museo Nacional Centro de Arte Reina Sofia
  Jan 2009 - Present · 17 yrs 7 mos

  Online and digital projects and communication for Museo Reina Sofía, Madrid (Spain)

• Comunicación at Museo Nacional Centro de Arte Reina Sofía
  Jan 2009 - Present · 17 yrs 7 mos

• Directora at Foro de Cultura y buenas prácticas en España
  Jan 2014 - Mar 2020 · 6 yrs 3 mos

  Civic, independent, and non-profit initiative working to strengthen leadership and trust in cultural organisations and professionals in Spain by promoting best practices in transparency, good governance, responsible funding, and evaluation. www.culturaybuenaspracticas.org

• Lecturer. Master in Internationalisation of Management for the Cultural and Creative Sectors at Universidad Complutense de Madrid
  Oct 2018 - 2019 · 4 mos

  Cultural Policy Management. Communication and Cultural Marketing.

• Lecturer. Cátedra Inditex-UDC. Curso de Especialización en Responsabilidad e Innovación Social at Universidade da Coruña
  Oct 2011 - 2019 · 7 yrs 4 mos

  Strategies and online tools for the transparency of non-profit cultural organizations.