Pieter van Herpen

Founder at Verde 2050

Cascais, Lisbon, Portugal

About

Entrepreneur / founder I’ve built and exited two technology companies; Syndy (acquired by Icecat, 2020) and OpenTalent (acquired by The HeadFirst Group, 2025). Now building VERDE 2050, the investment platform for next-generational real estate. We identify, structure and back exceptional residential opportunities across Portugal's coast. I also support founders through Kaas.vc, partnering with ambitious entrepreneurs building category-defining businesses.

Experience

  • Founder / chief land spotter at VERDE 2050
    Sep 2025 - Present · 11 mos

    A Cascais-based developer and investment platform. We hunt off-market plots along Lisbon's coast and turn them into prime residential communities for the people redefining how, where, and why they live.

  • Founder at Kaas
    Feb 2020 - Present · 6 yrs 6 mos

    Private investments in great founders with a focus on emerging consumer brands, Proptech and AI. - Taylor Brokers (proptech) - Invedi (proptech) - HeyMila (consumer) - Azure Homes (proptech) - Fhirst (consumer) - Groundfloor (proptech) - LEXI (proptech) - Conservio (consumer) - ProductPine (consumer) - Seasogood (consumer - rip) - Vormats (b2b)

  • Founder (sold to HeadFirst Group) at OpenTalent
    Nov 2020 - Jul 2025 · 4 yrs 9 mos

    OpenTalent is the Direct Sourcing platform used by companies to attract, attain and pay private communities of top talent. With talent pools for the largest Enterprise clients and fastest growing scale-ups across Europe and the US, OpenTalent grew a community of 45,000 IT & Design freelancers that benefitted from the platform's services, including AI job matching, rewards and perks, and premium offerings. In 2025, the HeadFirst Group acquired OpenTalent.

  • Innovation (via Syndy acquisition) at Icecat
    2018 - 2020 · 2 yrs

    Icecat is a global leader in product content syndication, providing enriched and consistent product information across various platforms and channels. Services include a comprehensive content catalog, e-commerce integrations, and product information management systems, supporting over 40,000 e-commerce businesses worldwide.

  • Founder & CEO (sold to Icecat) at Syndy
    2010 - 2020 · 10 yrs

    First to market with purpose-built Enterprise tech, Syndy's online platform is used by brands to streamline eCommerce product content delivery to online retailers. One unified digital experience build upon Product Information Management (PIM) and Digital Asset Management (DAM) capabilities for brands to deliver the right content to retailers globally, drive data management efficiencies and improve data quality through transparency and insights. Syndy has a strong foothold in the Fast Moving Consumer Goods (FMCG) space with noteworthy global clients including Friesland Campina, Nestle, Reckitt Benckiser, Essity, Pernod Ricard, AbinBev, Unilever, Philips and Amazon.com (Syndy helped launch Amazon in the Benelux). In 2018, Icecat N.V. (NPEX: ICECAT) acquired Syndy.