South Africa
I’m a commercial and operational leader with experience driving growth, transformation, and market expansion across fintech, payments, SaaS, and digital commerce in Africa. Over the years, I’ve led strategic initiatives spanning enterprise sales, sales enablement, revenue operations, partnerships, CRM transformation, and country leadership, with a strong focus on building scalable commercial engines that improve execution, accelerate revenue growth, and strengthen customer relationships. Currently, I serve as VP: Sales Enablement & Performance Management and GM: South Africa at Cellulant, where I work across cross-functional teams to optimize commercial performance, support market expansion, improve sales effectiveness, and drive strategic initiatives within the payments ecosystem. My experience includes: • Building and scaling sales enablement functions • Enterprise and strategic account management • GTM strategy and commercial transformation • CRM and revenue operations optimization • Fintech and digital payments across African markets • Leadership across multi-market and matrix organizations • Partner and stakeholder management • Operational and commercial strategy execution I’m particularly passionate about the future of fintech in emerging markets, digital payments infrastructure, embedded finance, AI-enabled sales transformation, and building high-performing commercial teams that can scale sustainably. I enjoy working with ambitious companies solving complex problems across Africa and other high-growth markets. Open to connecting with leaders, operators, and innovators across fintech, SaaS, payments, and digital transformation.
As General Manager – Africa at Nayax, I lead the growth, expansion, and commercial execution strategy across the African continent, driving the adoption of innovative payment technology and connected commerce solutions that enable businesses to operate smarter, faster, and more efficiently. My mandate is to build and scale a high-performing regional business by developing strategic partnerships, accelerating revenue growth, strengthening market presence, and delivering exceptional value to customers across diverse African markets. I work closely with global and regional teams to translate Nayax’s vision into sustainable market strategies, aligning sales, operations, partnerships, customer success, and regulatory priorities to unlock new opportunities within the evolving payments and unattended retail ecosystem. With Africa’s rapidly changing digital landscape, my focus is on creating scalable solutions that bridge the gap between physical and digital commerce, enabling merchants and operators to leverage technology, data, and embedded payments to improve customer experiences and business performance. Key areas of focus include: • Driving regional growth strategy and market expansion across Africa • Building strategic partnerships with financial institutions, enterprises, and ecosystem players • Developing high-performing commercial teams and operational frameworks • Expanding Nayax’s presence across payments, mobility, retail, and self-service industries • Navigating complex regulatory environments while enabling innovation • Creating long-term value for customers, partners, and stakeholders I am passionate about building businesses that combine technology, payments, and human-centered innovation to solve real-world challenges. Africa represents one of the world’s most dynamic growth markets, and I am committed to helping shape the future of connected commerce across the continent.
• Developed and implemented the strategic plan to achieve both short and long-term goals for Cellulant in Southern Africa. • Provided leadership and direction to the executive team, enhancing collaboration and operational efficiency. • Oversaw financial performance, ensuring profitability while maintaining high levels of customer service and satisfaction.
As VP – Sales Enablement & Performance Management, I lead the strategy and execution of sales enablement, performance optimization, and revenue operations across diverse, high-growth markets. My mission is simple: empower sales teams to sell smarter, faster, and with greater impact. With a deep understanding of multi-market dynamics and complex B2B sales environments, I’ve built scalable enablement programs that accelerate onboarding, drive consistent execution, and improve win rates. From deploying unified sales playbooks and tools to leading CRM and tech stack transformations, I focus on aligning people, processes, and technology to deliver measurable results. Key required achievements include: - Driving a significant uplift in sales productivity and pipeline velocity across regions. - Reducing new rep ramp time and improving onboarding outcomes through structured certification programs. - Leading CRM standardisation across multiple countries, achieving >90% adoption within 6 months. - Improving forecast accuracy and sales governance through robust KPI frameworks and coaching. I’m passionate about building high-performing, data-driven sales cultures that thrive on clarity, accountability, and continuous improvement. Whether it’s collaborating with product and marketing to sharpen our value proposition or coaching frontline leaders to outperform targets, I bring energy, structure, and executional rigor to every part of the sales engine.
Our Business Management consulting services are designed to drive strategic change within our clients organisations, streamlining business processes to accelerate value creation and growth, and deliver on suitability goals. Starting with a thorough analysis of your organisations culture, performance, growth strategy, resources, and current challenges, we will partner with you to identify opportunities, find innovative and creative ways to adapt to rapidly changing environments, set priorities, develop plans for catalysing change, and successfully navigate implementation processes for success and growth. Clients can be assured that we take advantage of any emerging opportunities, assist them in improving their own capabilities, and reduce potential risk. We partner with our clients to thoughtfully consider, thoroughly design, practically implement, consistently monitor, critically evaluate, and implement key Financial, Operational, Sales & Marketing, Leadership, Restructuring, Training, Sustainability solutions. If you’re thinking about becoming a more technology focused or data driven organisation for future growth and expansion into new markets, we can work with you to achieve that as well. Underpinned by our holistic perspective, insights, expertise, and experience, we provide you with the technical advice, support, and leadership required to make better business decisions, improve operational and financial performance, successfully implement and execute change projects, achieve targeted objectives, and realise stated business goals.
Powering subscription commerce for Africa for businesses that understand that there is more to collecting revenue than accepting payments
Flutterwave provides the easiest and most reliable payments solution for businesses anywhere in the world. Flutterwave was founded in 2016 and has since enabled businesses like Uber, Wakanow, and Booking.com to build customizable payment applications through its APIs. Flutterwave is headquartered in San Francisco and has an active presence in 10 (ten) African countries, including Nigeria, Ghana, Kenya, and South Africa. In 2019, Flutterwave processed 107 million transactions worth $5.4 billion. https://2019.flutterwave.com