Amsterdam, North Holland, Netherlands
Digital strategy - Product management - Stakeholder management - Research - Innovation - Design Thinking - Service Design Pieter is a true T-Shaped person. He’s holding a Ba in Industrial Design (1992) combined with an MBA (MDM, Design Management) (2011) and works in the digital field since 1998. Trained as an industrial designer, he has a clear focus on ‘what the design of products or services should do for clients, stakeholders and end-users’. Pieter is curious, solution-driven and takes a holistic view on design-related topics, such as digitization, innovation, transformation, branding and marketing. He’s interested in the effect and impact of design and wants to bridge the ‘traditional gap’ between business (viability), technology (feasibility) and context/user (desirability). Pieter sees creative thinking (and doing) as a smart way to approach the increased complexity and uncertainty that organizations are facing today. For years he applied design thinking methods to involve relevant stakeholders, disciplines and users, align them on the same page, deliver relevant insights and translate abstract concepts into concrete, tangible prototypes. His ambition is to stop ‘working in projects’ and start ‘thinking in products’. Ideally through a combination of an intensive, structural and iterative way of working (build, test, measure, learn), use qualitative and quantitative research and the set-up an OKR-approach (Objectives & Key Results, using sets of KPI’s). To make design work it needs inspiration, transpiration and... stamina! Network: Pieter is member of the board of Dutch Digital Agencies (DDA) as well as the NIMA Brand & Design Community. He is active in the European Creative Business Network (ECBN) and member of the Advisory Board of the Dutch Design Week (DDW). Besides this he is an experienced speaker, guest-lecturer, moderator and publicist on subjects such as innovation, UX/CX, digital transformation, design thinking and creative industries. Key competences: Consultancy (C-level), trusted advisory, consultive selling; Perform (qualitative) research, analyze outcomes and define insights into concrete (actionable) next steps; Define a digital strategy, translate it into a product vision, roadmap and program; (Digital) product management and product ownership; Innovation (research, agenda, roadmap, experiment, proof of concept); Curate and moderate workshops (strategy, design thinking); Manage expectations, align and inform stakeholders, build consensus and a shared vision.
Als i-lead adviseer ik op het snijvlak van innovatie, digitalisering en de publieke dienstverlening. Ik verbind organisatiedoelstellingen met wat er digitaal mogelijk is. Met oog voor o.m. privacy, dataveiligheid, digitale autonomie, governance en usability. Vanuit het i-domein ondersteun ik de directie communicatie waarbij ik mijn ervaring met o.m. UX en CX, service design, data en Ai, content en omni-channel graag inzet.
As part of a multidisciplinary team (Klantinzicht) I focus on improving the services, products and interactions of IND. IND acts in a complex context and interacts with a broad and diverse group of clients, employees and stakeholders. A clear focus on their needs, tasks and jobs to be done, as well as a user-centered approach are essential, aiming to deliver meaningful and relevant services. We combine expertises such as research, UX, CX, EX, service design and digital product development, in close collaboration with the digital strategy team, IT and the business. For the EU Immigration Pact I focus on the end-to-end service and interaction design, making sure this new asylum process will be developed in a design-oriented approach (discovery-define-validate).
Dutch Digital Agencies (DDA) is representing (170+) digital agencies in the Netherlands. DDA develops and shares knowledge and help to build professional skills and capabilities. DDA also managing stakes and stakeholders, educating clients and aims to validate better why digital agencies delivers significant value for business, organizations and end-users. In the board I'm responsible for 'kennis': create, share and multiply knowledge for our members on relevant topics such as HRM, finance, growth and business.
As Senior Product Owner I'm responsible with a team to develop the Data Warehouse (CDV: Centrale Data Voorziening) for Rijksvastgoedbedrijf. CDV will help Rijksvastgoedbedrijf in a data-driven way of working, making work easier, more predictable and effective. Therefore, the information products of CDV should be as relevant and user-focused as possible. As Senior Product Owner I focus on the business and employees, discover and define their needs and tasks, and translate these into a solid product vision and roadmap, together with specialists in IT, tech, data and architecture.
In the practice Digital Experience Design (part of Ordina Digital) we focus on value discovery and design systems and OPS. Together with researchers, strategists, brand designers, UX and visual designers we act on strategic, tactical and operational level and in close co-creation and cooperation with other areas within Ordina, our clients and stakeholders and end-users. As Principal Service Design my ambition is to look at Ordina's digital products and services in a holistic and emphatic way, defining and designing an end-to-end customer experience which creates true impact combining technology, business and design in a smart way.